It is evident that the physical spaces are shrinking. Becoming more personalized. Thus, resulting in visual merchandising coming at the forefront of the brand engagement strategy. And as the modes of engagement evolve past bulky billboards and digital screens causing an overflow of information, visual merchandising has become the primary means of drawing in customers.
Experience centres work best in gradually building trust over time. And an online presence helps the brand expand its reach but it’s the visual element of the retail merchandising that gets the customer through the door the first time and tells the brand story.
Given how vital retail visual merchandising is. Now it’s going to lean heavily on the story and establishing a connection with the customer and do it rather quickly. In the light of how fast technology is improving, here are some new developments that would be seen in the near future.
3D PRINTED MANNEQUINS
The retail industry thrives on efficiency. The faster the chain moves forward, keeping accuracy in mind. The more organic the establishment becomes. And now in the fast-paced era, the brand needs to grab the potential customer’s attention quickly. The best way in the future will be to use 3D printing technology to give them precisely what they need. For example, mannequins that represent people precisely. If people see themselves represented. They will engage.
With augmented reality, the world has reduced to our palm more than ever. Now the customer doesn’t need to leave their homes to experience the world. And thus, using it to the advantage, the brand can experiment with visual merchandising. Making sure that the visual elements can be changed or customized as needed.
AI AND SMARTBOARDS
Visual merchandising is not just about the large-scale visuals but also about the more personalized visual elements. And given AI can learn to recognize patterns and images that retain the most information. It can be used in conjunction with digital boards to subtly influence the buying decision of the customer. This is sly but the other side of it is they don’t have to blindly browse through to get what they need. What they see, they will know. What they know, they will trust and, what they trust, they will buy. This way visual merchandising will enhance the shopping experience for the customer in the future.
To sum it up, we need to understand that the essence of visual merchandising is to establish a subconscious connection with the customer. But, it is equally important that retail merchandising solutions opted, serve the exact purpose the brand is aiming for. Let it be increasing engagement or becoming popular. Thus, making sure that the visual element works in conjunction with the rest of the elements of the retail store and does not overshadow its primary purpose.
Visual merchandising is a double-edged sword. It gets the market talking, brings the brand the attention it desires but, the overall experience of the brand needs to match the initial image. Just remember this rule of thumb: visual merchandising is not a paint job for the brand but its visual identity.