6 Steps to Develop a Value-Based Business Strategy

6 Steps to Develop a Value-Based Business Strategy

Whenever you travel to a new country or cross your territory, you create a map for convenience; otherwise, you will get lost. Similarly, companies will take the unknown daily path to make a bright future for their organization and employees. The company will ensure that they can’t lose track. In this, a business strategy comes as handy, and it is also called a roadmap.

Whether you are looking to set new business priorities, outline plans for growth, determine a product roadmap, or plan investment decisions, you will need a strategy. Creating a strategy is quite tricky.

What is a Value-Based Strategy?

It is also known as value–based pricing. However, it is a pricing method on which the companies relies the perceived value of their goods and services to determine their price structure and resource allocation. The value stick structure is used to visualize how numerous factors can impact each other and evaluate which initiative to pursue to enhance the value of parties.

Why is Business Strategy Important?

Business strategies are essential as successful businesses must combine the vision of a mission with the practical realities of daily operations. Even though entrepreneurs invest much creativity in innovation, they may still need to create the right strategies for managing their businesses.

Develop a Value-Based Strategy in 6 Steps

Here are the best six ways to create a business strategy and execute them with precision:

  1. Define the Purpose

Before creating any strategic business plan, it is essential to define your organization’s purpose. Thus, it enhances customer and employee value, especially when your organization’s goal is linked with a specific cause or alleviates social issues.

The business should demonstrate the future direction of the company and its aims for the long – run. It is about describing employees about organizational purpose and values.

  1. Collect the Facts 

Before moving forward, it is imperative to discover where you are. The organization should review its past performance and current situation. Consider all business situations and determine which worked well and what future opportunities lie ahead. However, various tools and techniques are available for evaluation; one of the best is SWOT analysis (strength, weakness, opportunity, and threats).

You should evaluate internally bout the strengths and weaknesses. And look at external factors for opportunities and threats. Also, PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) is an excellent framework for looking at external factors. The most important part of the process is to involve the right person in the team to ensure that you are taking steps toward your goal.

  1. Provide Value to Customers 

Understanding the market and your company’s purpose will help you determine how your company can add unique or more excellent value to your customers and plan for improvement.

The value stick is the value that customers are willing to pay. It can also be increased by decreasing the price. If a price reduction is not an option, consider making the product more valuable for customers and increasing their willingness to pay. There are many ways to improve customer value.   

  • Leverage network effects, if applicable, to build a community of users
  • Reduce the product price
  • Includes an environmental or social cause into processes, packaging, and branding
  • Offering high–quality customer service and a swift shopping experience
  • Enhance physical product quality and useful life 
  1. Focus on Systematic Growth

A thriving company is a growing company. It only happens when the companies can afford to invest in specific things like technology, people, and new equipment. The strategic plan should evaluate which segments a company will grow and what propositions so that the product mix produces a specific new margin result. After coming to conclusions, the organization can discover how much it can afford in terms of charges, overheads and expenses, and so on.

  1. Map Strategy to Actionable Tasks & KPIs

While creating value for these three groups is essential, you must remember that your business’s fourth party requires a value. Your company will benefit from creating value for customers, suppliers, employees, and clients.

You need to identify your key performance indicators and what success metrics you will use to measure progress. Then, plan how you’ll track results over time. Next, you should break down each value-creation goal into action items. What steps can you take, for example, to increase your employees’ compensation? Which person will be responsible?

A smooth transition from strategy formulation and execution can be made by having actionable assignments and clear success metrics.

  1. Performance Management

After preparing and executing all the planning, it is essential to ensure that the review is continuous and that it is on track to achieve that goal. Monitoring and managing the entire strategy is challenging because business leaders, directors, and managers always consider different approaches to executing plans. However, creating, managing, and reviewing strategy always requires capturing the relevant information, dividing the extensive data into small pieces of information, and creating a clear vision.


We live in an age where access to information is readily available through internet help. You can access countless tips and approaches that can help potentially successful businesses. But without critical thinking about whether these steps are helpful in this situation, you will never reach to long – term success. Hence, business strategy is essential; it grounds your business principles that can easily apply in any situation and ensures long-term success.