8 Expert Tips for Creating an Effective Logo

0
142
Logo Design Service Riyadh
Logo Design Service Riyadh

People are always told not to judge a book by its cover, but we hardly ever listen.

This is because we are programmed to quickly process everything we see and immediately issue an opinion.

For better or worse, the logo is the cover of your business. If they don’t like how it looks, your customers won’t choose it from the shelf (still in the book analogy) or browse through it to learn a little about its content.

The perfect logo should be simple and unique, with a coherent brand identity and design. In addition, it must be versatile so that it can be used everywhere, in the digital and physical worlds (such as business cards, letters, menus, etc.).

Check out our 8-Step Logo Design Guide, and by the time you read it, you’ll know exactly how to create the perfect logo to make your business stand out.

1. Discover your company’s DNA

What does your company do? And for whom?

Answer these two questions, and you will define your brand’s DNA. Without understanding them, your attempts to create a logo will be like long shots. Knowing the answers to these questions will allow you to reach your target audience and ensure they quickly and easily identify your business.

The next step is to dig deeper and understand your brand’s personality and energy. Is it a severe financial firm or a fun cafe with free Wi-Fi?

Put the three elements together, and you have the DNA of your business. With this information, you will create a logo that represents who you are, what you do and who the service is for. You can even print it out and hang it on the wall as a reminder.

The logo does not show a computer, laptop, telephone or another electronic device. But the iconic apple has a bite–bite, in English, similar to “byte”, a term that refers to the technological universe. The logo is incredibly concise, with no fancy details. The bite infers action, and its smooth appearance refers to its products’ clean and sophisticated design.

  1. The simpler, the better

Professional designers know this, and it’s excellent advice: always opt for simplicity. It’s easy to overdo it, to include a rainbow of colours and icons, each with potential meaning, or just for the beauty of it.

But simplicity is the secret to a good logo: striking, easy to understand and beautiful.

Check out this simple design. It’s made up of just one line, but it’s one of the most recognizable logos in the world (Nike, for those who don’t leave your house).

Nike’s iconic logo evokes speed, power and movement. It is one of the most direct, simple, powerful logos ever created. It can be reduced to the size of the eye of a needle or enlarged to stamp gigantic billboards (more on that later).

  1. Study Color Psychology

The use of colour is essential in the composition of your logo. It’s the colours that set the tone and convey the message to the audience.

See the meanings attributed to colours – which one suits your business? What happens when I combine some colours?

Black – strength, power, accuracy, credibility

Green – excitement, hunger, urgency, romance

Blue – credibility, professionalism, security, trust

Orange – creativity, fun, energy, friendliness

Yellow – dynamism, youth, charm, positivity

Purple – magic, imagination, wisdom, mystery

Brown – history, nature, trust, stability

White – cleanliness, simplicity, freshness, ease

If you match more than one colour, ensure they wed, as visual noise will drive potential customers away. To ensure the colours complement each other, use complementary colour matching wheels.

Using just one colour in your logo might sound tedious, but if you pay attention to the McDonald’s logo, you’ll see that’s not the case.

Golden arches are famous worldwide and allow immediate identification for adults and children. They wear a colour, symbolizing energy and youth, and the red M has overcome its connection with language and come to define the cafeteria.

  1. Summon an emotion

You’ve already defined several aspects, but now you must make sure to capture your audience’s attention. One of the best ways to do this is to arouse emotions.

Healthcare companies use cheerful colours in their logos – usually shades of green and light blues – that provoke feelings of well-being and goodness. Adding positive images, for example, evokes joy and contentment. Strong, positive emotions create a deep connection with your customer in the blink of an eye.

What emotion would you like to convey? Love? Power? Safety? Animation?

Unlike Apple and Nike, Amazon used its name as the logo’s centrepiece.

However, the clever use of the arrow demonstrates that Amazon has it all, from A to Z, and the curve of the hand resembles the shape of a smile, which evokes a feeling of joy.

  1. Don’t Ignore Your Source

Each type of font has a very distinct characteristic that, in turn, will assimilate different meanings and feelings to its clientele.

It’s important to choose fonts that are your brand’s face, and you need to understand how your ideal customer thinks.

This also goes back to our discussion of defining your brand personality. Ask yourself: what type of font is most compatible with my business? Will it be a traditional serif font? Or an Egyptian serif font with defined feet and a more modern look?

For example, a freelance author might opt ​​for a calligraphic font that simulates handwriting – it’s a great way to show the audience that you write, and they’ll understand your message immediately.

On the other hand, a company aimed at the children’s market can opt for a modern or angular custom font, conveying its target audience’s fun and sunny aspect. You don’t even need to use icons; font secrecy does precisely the same function of translating visual messages.

The worst thing a person can do is select a font incompatible with their brand identity. Make sure your source is sending the right signals to your clientele.

And try to be original. Everyone is tired of seeing Times New Roman and Comic Sans, so don’t choose fonts just because they’re famous. Try to look for typography that adds an extra spice to your business – but is still readable and can be resized.

  1. Give the Logo Soul and Movement

Logos are static. They don’t move or jump around the page independently (of course, there are animated logos, but most small businesses don’t have the resources to create them).

But you can create the feeling of movement. Giving your logo a touch of action and training is a fantastic form of visual boost.

On the left, see the old Twitter logo and the new logo on the right. See the difference in the bird’s movement? One is perfectly still, but the other, more recent, is flying, pointing upwards as if taking off into the sky.

Think of a logo design for a brewery with us. Your first instinct might be, “easy, I’ll insert the icon of a beer bottle, and it will be apparent what product is being sold”.

It’s not serving any purpose. It is impossible to see either the foam or the drink, let alone imagine the liquid being poured into the glass. Compare now with the image on the right. You can almost taste it!

Now let’s think about a fishing company. Here, on the left, is a great fish. He’s got a great face, but he’s not moving.

What do you think of the image on the right? It is loaded with action and animation. Although not happening, the suggestion of movement reflects the effect that the logo is alive, and this will capture the audience’s attention.

  1. Make a Scalable Logo

Scalable means You can easily resize your logo.

How important is it? What will likely use your logo in more places than you might think? It needs to be perfect on social media, on business cards, in your email signature, printed on t-shirts, and even on a giant billboard.

However, your logo may need to be printed in more minor elements, such as pens, and you need to ensure that it looks perfect regardless of size.

Low-quality logos that are illegible when scaled down need to be redesigned. So start taking this aspect into account, so you can enlarge your logo and reduce it without losing the quality and readability of the design.

  1. Keep Thinking

See the evolution of the world’s most famous logos. At one point, these brands were unsatisfied with their original logos, and as time passed, the business evolved, and the emblem evolved with it.

No one wants to have to rebrand their business if they can avoid it, but sometimes the success of your business makes that necessity unavoidable. So keep tweaking your logo here and there, and ensure the design is correct before committing to it.

If you’re still undecided, test in several places; put it in the corner of your website, add it to social media, include it in montages and see if you like the printed result. The more you test, the greater the chance there will be no need to redo.