Instagram does not require any introduction, it is vibrant, engaging, and always on trending. With the facility to use various visual-based media to express oneself, it certainly has made space in the marketing plans of various brands. And to extract maximum benefits from the platforms. Businesses are now opting to embed Instagram widget on the website.
Adding images and videos is one of the orthodox and yet effective ways to increase the website’s visual appeal. But some might assert that it affects the website’s speed, and that is a valid point. And this is where the Instagram widget comes in handy. As it displays the content from the source, it does not affect website speed and does not hinder visitors’ browsing experience.
Besides showcasing visual content without any trouble, it provides various other advantages that make it an effective and efficient marketing strategy. Some of them we have mentioned below that might convince you to use them as part of your marketing strategy.
But before that, if you still haven’t heard about the Instagram widget or are unaware of the term, then here is a little brief about it.
What is an Instagram Widget?
The use Instagram widget is now very popular amongst businesses. In simple terms, it is a functional block that enables users to display Instagram content on the website. You can get Instagram widget with ease from various social media aggregator tools. Social media aggregators tools help you collect social feeds, allowing you to customize and curate the content before displaying them on the website. With a dedicated Instagram widget, you can easily showcase Instagram feed to your visitors.
You can show hashtag feeds, mention feeds, handle feeds, and more with the Instagram widget. It has the potential to take your business to new heights. By opting to embed Instagram feeds on website, you can enjoy the following benefits.
Benefits Of Using Instagram Widget On Website
Brings liveliness to your website
Images, videos, GIFs and other visual-based content carries vibrancy and liveliness with them. And as we know, Instagram is a hub for these types of visual-based content. So by adding them on your website, you can improve the attractiveness of your website.
Consumers often prefer visiting and staying a good-looking and lively website in this digital era. Simply because liveliness and vibrancy have the element to impress, so when consumers visit a website with liveliness, the vibes encourage them to stay. It eventually creates a good impression of the brand in their minds.
Increases visitor engagement on website
Instagram contents are user-generated content and hence hold more relevancy to people, as they are genuine, entertaining, and engaging. Therefore, people always prefer viewing them. And by displaying them on the website, you eventually increase the visitor engagement on your website.
Moreover, many apps provide you with a scrollable feed widget, that makes your website interactive. With the auto-loading option, the visitor can scroll through the feed and glance at several contents collected from Instagram. Also, posts and content provide visitors with information about the brand or product, which helps them make decisions. Also, most apps have auto-update features. This means your visitors get all the latest content without manually refreshing the feed.
Increases website traffic
An engaging feed encourages people to stay on the website. Eventually, it increases website traffic. And how is that beneficial? Website traffic helps your website to get a better ranking on search engines. So, whenever anyone searches anything related to your business, the search engine will suggest your website to that user. Which eventually increases brand recognition.
Provides social proof to visitors
People often use Instagram to post pictures with the product or upload videos while explaining the product, providing their opinions, etc. You can collect all of these content and display them on your website.
It eventually works as social proofs and helps to build credibility for your business. Also, it assists consumers in making their purchase decision.
Also Check: Embed YouTube Channel
Boost User-generated content
User-generated content is marketing gold. One way to encourage people to post more content related to your brand is by featuring them on your website. Individuals feel valued when a brand displays their content on its website. It even encourages others to make more such content and enjoy their limelight on the website. At the same time, it develops a cycle where people make content for the business, which eventually provides you with huge content to display on the website.
Even reviews and feedback by users come under user-generated content for a brand. By adding them to website, you develop strong customer-brand relations as it shows that you care about your customers and their feedback.
A customer feels favored when brands consider their opinions and as mentioned above, it even increases the brand’s reputation as they appear transparent by showing customer feedback. Moreover, it also starts a review cycle where customers feel encouraged to share their opinions on a particular product or brand.
Summing It Up
No one can deny that websites play an important role for businesses to grow and prosper. It has now become the representative of brands, and an attractive representative can help a business to impress consumers. And we all know impressions have a crucial part while converting a visitor into a customer. By opting to embed the Instagram widget on the website, you can add another aspect. You can find Instagram widget easily over the internet and use it with comfort. So what are you waiting for? Try these widgets now and enjoy the benefits it offers.
