Do manual actions affect the ranking of your website’s organic search? Learn how your website might be affected by Google’s penalty. Google penalty (and the extent to which it will be permanent)
A simple action could have a significant effect on the appearance of a site on Google.
It can be used to lower the rank of a website’s content in search results and also take content off the index altogether.
Do you think this makes a person’s manual actions a ranking factor?
It’s not so much.
The ranking factor is the measure Google uses to determine how and where a page should be ranked in search results.
These signals are spotted by Google’s regular crawling of the internet.
Manual actions don’t meet this definition because it’s something that Google does on its own.
It’s possible to say that a manual act outweighs any other ranking factors because it can take websites off the map of Google within a matter of seconds.
Google’s algorithms automatically remove any content that may cause issues in the search results.
Every now and again, Google encounters an issue that requires it to manually intervene and take immediate actions.
This article will provide more details about the manual steps and their impact on the search results.
The Claim: Manual Actions Are A Ranking Factor
Manual actions are included in”ranking factors” because the act is about changing the visibility of a website’s search results.
The process involves demotion or removing a site or specific web pages removed from Google Search for more precise information.
The term “manual action” or “ranking factor” is misleading since it conveys the impression that it’s a part of or even taken into consideration by the algorithm, but that isn’t the case.
In reality, it’s the most severe penalty Google can give to websites.
The following section will provide additional information on the kinds of crimes that could trigger Google to take action and assist you in avoiding a similar situation yourself.
Manual Actions Are A Penalty, Not A Ranking Factor
Google provides clearly written guidelines regarding what manual steps are, how to determine whether your site was affected, and the best way to deal with it when one is granted.
The document says:
“Google will take an action manual against a website if an individual reviewer from Google has found that the websites on the site aren’t in compliance with Google’s guidelines for webmaster quality. The majority of manual actions are directed at attempts to alter our index of search results.”
In addition to taking action against websites for misleading SEO strategies, Google reserves the right to take down content if it is legally required.
The entire process is explained in great detail in a video featuring the former Googler Matt Cutts that is still as relevant the way it was when it was first released in 2012.
Types Of Manual Actions
Here’s a list of violations that could lead to Google taking manual action.
Third-party spam: This site has a large quantity of spam generated by third-party.
- User-generated spam: The site includes spam that is submitted by users.
- Structured data Site uses structured data to manipulate it in a manipulative manner.
- Inbound links that are not natural A pattern is evident of unnatural links leading to a website.
- External links that are not natural The way shows deliberately placed links that point outward from a website.
- The site’s content is thin. It is made up of low-quality pages with minimal or no value.
- Conceiving redirects and cloaking The site shows various pages displayed to Google and redirects them to a different place that Google can see.
- Pure spam: The website uses aggressive spam methods and/or other frequent or severe contraventions of Google’s quality standards.
- Images that are cloaked A website’s ideas might display differently on the search results of Google in comparison to the website.
- Hidden text and keyword stuffing Certain web pages could have hidden keywords or text, methods that are not permitted under Google’s Webmaster Guidelines.
- AMP content in conflict: There are differences in the content on the AMP version and its official web page.
- Mobile redirects that are sneaky A few pages on a website redirect mobile users to content that isn’t accessible to crawlers of search engines.
- News and Discover policies: The site has violated the policies on content in Google News and/or Discover.
How To Know If Your Site Is Impacted By A Manual Action
In contrast to adjustments to rankings, which happen by algorithmic means, Google provides clear communication to websites after they’ve been impacted by the manual method.
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You could be informed before the manual process is carried out to prevent the manual action from being implemented. Google can sometimes provide an opportunity to fix the issue before imposing the penalty.
This information is transmitted through Google Search Console and is a vital SEO tool.
If a website is damaged through a manual process, Google will send a direct message to the site via Search Console.
The email will contain details about why the decision was taken, the pages that have been affected, and what steps to take to return to Google’s favor.
More details on any manual actions taken against your website within the Search Console Manual Action report.
How To Recover From A Manual Action
It is possible to recover from manual actions in all cases if the proper steps are taken.
Google will not altogether remove a website from its result pages. Some penalties are more challenging to get back from than others. However, it’s always possible to fix them.
Recovering from a manual error is a matter of fixing all issues identified in the report of Google on all infected pages. After the problems have been fixed, website owners are required to make a request for reconsideration.
A reconsideration request is precisely what it is – A request to Google to reconsider the punishment it imposed against a website.
Google will examine the request and reverse the manual procedure if it discovers the issue has been addressed.
The rankings for a site might not instantly return to how they were, but nothing stops the area from moving higher in the SERPs.
For more details on this process, refer to the chapter on requests for reconsideration.
Manual Actions As A Ranking Factor: Our Verdict
Even though a manual act can result in sites or pages being less ranked or removed from results in search engines, it is not considered a ranking factor.
A manual action is an act that is a Google punishment. It’s one of the most severe penalties and must be avoided at all times.