Online shopping is very popular now; everyone likes to shop that too in the comfort of their home. You just need to click and this product will be delivered to you soon. This can increase the competition between sellers. If you really want to run a successful ecommerce campaign, it is important not only to create a website, but, make it appear on the first page of Google. But, we agree or not, but, we cannot deny the fact that, if you are not visible on the first page of Google, you will not be available for visitors because they will not turn the page. Surrender and pay attention to what your customer is really looking for because this is the only thing that helps you win the SEO game and increase the quality of your website. We often make a lot of mistakes when creating or working on an ecommerce website that breaks the search, ranking, so it’s high time you want to crack the math and put all your ducks in a row.
No product description:
Product description is very important in ecommerce website, you don’t know that and if yes then what is the reason for the mistake. As a marketer, it is important for you to understand that product descriptions are just what web spiders crawl and let them know what your page is doing and also, it helps visitors to understand more. Make sure that each of your product pages has a unique description and a long title, so it makes sense to web spiders and humans.
No SEO-Friendly URL:
Well, to correct the first mistake you think from a customer’s point of view. If you are in their shoes the type of URL you see is pretty short with keywords or long with random characters. Yes, your URL structure makes a difference in your search ranking. For web spiders, it is important that your URL is good enough and contains the main topic of your web page and for humans, it is important because a short, simple and important URL stays in their mind for a long time.
21 essential ecommerce SEO tips
SEO is something that any internet business needs without it cannot do. So, all the facts about getting ecommerce up and running in the next 21 tips. Follow these simple rules and you will see how you can improve your progress. Avoid duplicate content – Create original content for your product pages – don’t use third-party content.
Remove important content – inferior pages are those that provide little value to the end user. For example it only has a few lines of text.
Interactive Buttons – Have an interactive button on every product page.
Logical navigation – Make sure that your navigation allows search engines to find all your pages, not just leave it up to your site map. Change URLs – Ensure that pages are not duplicated by having multiple URL spaces .Attractive design – Make sure your design is attractive – this helps build visitor trust, inbound links stick and helps convert users into sales.
Avoid keyword stuffing – Don’t try to stuff every search phrase for every product into your product page title – it will have a negative impact. Use a natural title that includes keywords/sentences for the page.
Use Meta information to navigate to NOINDEX keyword pages with no value.