Ayushi Agarwal of SalesDuo: Amazon Product Listing: Your Ultimate Guide to Selling Like a Pro

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Welcome to the ultimate guide on listing your product on Amazon like a seasoned pro! In this detailed guide, we’ll walk you through every step of the listing process, from researching your competition to hitting that publish button and beyond. So grab a cup of coffee, get cozy, and let’s dive into the wonderful world of Amazon listings!

What is an Amazon Product Listing?

Think of your Amazon Product Listing as your product’s resume, showcasing its best features, benefits, and why it’s the must-have item. Plus, it’s not just about the glitz and glamor – customer reviews, ratings, and FAQs add an extra layer of trust and credibility.

Image 1: Showing an Amazon Product Listing Page

In essence, nailing your Amazon product listing isn’t just about making a sale; it’s about turbocharging your e-commerce journey and propelling your business to new heights of success.

Ready to Rock Your Amazon Listings? Let’s Dive In!

Follow these steps, and you’ll be an Amazon listing whiz in no time!

Chapter 1: Researching Your Competition 

Before you even think about creating or optimizing your Amazon listing, it’s essential to do your homework and scope out the competition. Head over to Amazon and search for products similar to yours. Pay close attention to their listings – what do they do well? What could use some improvement? Use this intel to develop your own listing strategy and give yourself a competitive edge.

Keyword research tools are your trusty sidekicks here, helping you unearth those golden keywords that’ll make your listing sparkle.

Chapter 2: Gathering Your Arsenal 

Now that you’ve done your research, it’s time to gather up all the goodies you’ll need to create your listing masterpiece. This includes high-quality photos of your product, a compelling product description, and a list of relevant keywords to help boost your visibility on Amazon’s search results. Don’t worry – we’ll walk you through each step of the process to ensure your listing shines bright like a diamond.

Image 2 – Amazon Catalog Section

Step 1

Log in to Amazon Seller Central, and navigate to Catalog → “Add products.”

When you’re on the “Add Product” page, you’ll encounter two options:

  1. “I’m adding a product not sold on Amazon.”
  2. “I’m uploading a file to add multiple products.”

Opt for the first option when introducing a new product, and go for the second option for bulk uploads, especially if there are more products that have to be listed. 

Step 2

Now, it’s time to pinpoint the perfect category and subcategory for your product. You’ve got two approaches:

  1. Search Method: Simply type in your product type and select the most fitting category.
  2. Manual Method: Choose the parent category and browse through subcategories to find the best match.

Step 3

Now comes the fun part – filling in all the product details. From your product title to its brand name and everything in between, make sure each field sings your product’s praises loud and clear.

The listing information dashboard is neatly organized into eight tabs:

  • Product Identity
  • Vital Info
  • Offer
  • Product Details
  • Variations
  • Images
  • Keywords

Once all the details have been meticulously filled out, simply click “Save and complete” to launch your listing on Amazon. 

For a deeper understanding, let’s explore each tab thoroughly to ensure all information is filled out effectively.

Chapter 3: Completing Your Product Profile

In the product identity tab, you’ll find various fields that require your attention to create a comprehensive product profile. Here’s a breakdown of what you need to fill out:

Variations:

Indicate whether your product has variants based on size, color, etc. Choose ‘yes’ if you offer different versions of the same product, or ‘no’ if you’re listing a single variant.

Item Name:

This is the title shoppers will see in your product listing. Ensure it’s descriptive, keyword-rich, and adheres to Amazon’s guidelines:

  • Ensure the product title matches the physical packaging.
  • Capitalize the first letter of each word, except for prepositions, conjunctions, or articles.
  • Keep the title detailed, including atleast 1 keyword, brand name, at least one benefit, and other relevant details within 80 to 200 characters.
  • Use numerals instead of spelled-out numbers.
  • Avoid non-language ASCII characters and promotional phrases like “Hot Item” or “Best Seller.”
  • Punctuation such as hyphens, forward slashes, commas, ampersands, and periods is acceptable.
  • Use abbreviations for measurements like “cm,” “oz,” “in,” and “kg.”
  • Include size and color variations in the product titles for child ASINs.

Brand Name:

Here, enter your brand name. Amazon might request evidence if the brand is unregistered, so you can provide images of your product and its packaging displaying your brand name.

Pro Tip: To elevate your e-commerce business, consider registering your brand on Amazon, which can enhance your ranking and increase your conversion rate.

External Product ID:

Enter a distinct Product ID (UPC, EAN, etc.) assigned to your item for effective recognition.

UPC code is necessary for sellers in the USA, while EAN is required for Europe-based sellers.

Vital Tab Info

Once all fields are completed, proceed by clicking “Continue” to advance to the Vital Info tab. Here, provide crucial details about your listed product.

  • Product Description: Create a detailed, keyword-rich description to aid customers in understanding and purchasing the product effectively. It should be concise yet comprehensive, and make sure to incorporate key details such as brand name, size, color, material specifications, keywords, packaging details, etc.

Note: Brand-registered sellers can enhance their listings with A+ content to captivate shoppers and boost conversion rates.

  • A+ Content: Utilizing A+ content has the potential to amplify conversion rates and drive sales by offering customers a clearer understanding of your product, thus influencing their purchasing decisions positively. This feature also empowers sellers to distinguish their products from competitors, addressing a previous challenge posed by Amazon’s restrictive guidelines.

To craft A+ content, access your seller central account and navigate to Advertising, then select A+ Content Manager. From there, you have two options:

  1. Basic: This allows you to create five modules of enriched content to showcase your product features.
  2. Brand Story: Craft a narrative around your brand with a customized logo, images, description, and FAQs.

Choose the option aligned with your objectives, add the necessary modules, select the applicable ASIN, and submit it for review. Amazon will assess the A+ content within seven days and integrate it into your chosen ASIN’s listings.

Image 3: A visually appealing and well constructed A+ page

  • About the Product Bullet Points: When adding bullet points to your Amazon product listing, keep these tips in mind:
  1. Begin each bullet point with a capital letter.
  2. Sellers can include up to five bullet points, while vendors can add up to ten.
  3. Highlight five key features and benefits of your product.
  4. Maintain consistency in the length of your bullet points.
  5. Avoid mentioning any promotional content, discounts, and offers.
  6. Refrain from using HTML or other coding elements, including emojis.
  • Item Name: In this field, provide a concise phrase that represents your product broadly, such as “Skin Care” for an organic blackhead removal mask. Ensure accuracy in describing the product category.
  • For the remaining fields: Refer to the manufacturer’s documentation to accurately fill in these details. 
  1. Model Number: Enter the specific model number provided by the manufacturer.
  2. Model Name: Include the name assigned to the product model by the manufacturer.
  3. Manufacturer: Input the accurate name of the manufacturing company as provided by the manufacturer.

Offer Details

In the “Offer” tab, include the following details:

  1. Quantity: Specify the number of items available for sale.
  2. Price: Determine the selling price for the product. Begin with a higher price and adjust based on market response.
  3. Condition: Select the current condition of the product – new, used, or other.
  4. Fulfillment Channel: Choose the order fulfillment method:
  • Fulfilled by Amazon (FBA): Amazon manages shipping and customer service for a fee.
  • Merchant Fulfilled (FBM): You handle shipping and customer service independently.

Product Details

In the “Product Details” tab, complete information about your product bundle, including:

  1. Number of items: Indicate the quantity of items sold under each unit.
  2. Color: Specify the color of the product.
  3. Included components: Detail the components included in the product bundle.

Note: The necessary details for Product Details may vary depending on the product category.

Variations

Alter the details in the “Variation” tab solely if you offer various versions of your product, like distinct colors, sizes, or materials. This feature facilitates the management of each variation by allowing you to provide specific details for easy organization.

Common variation options on Amazon include color, size, style etc.. 

These specifications streamline the management of your product variations and enhance the shopping experience for customers.

Product Images

Including high-quality images in your Amazon listing is crucial, as they allow customers to visually assess and compare different product features. Here are some guidelines for adding product images:

  1. Ensure each detail page contains at least one product image, although it’s ideal to aim for six images and one video for optimal results.
  2. The images should be clear, informative, and visually appealing.
  3. Maintain a white background for the images, and ensure that the product occupies at least 85% of the image space.
  4. Keep the image dimensions at either 500 x 500 or 1000 x 1000 pixels for optimal quality.
  5. Evaluate the image quality by considering the following questions:
  6. Does the image accurately represent the product’s size, color, and features?
  • Is the product recognizable in the image?
  • Is the photo high-resolution and not a drawing?
  • Was the photo taken at a flattering angle?
  • Is the product well-focused and adequately lit?
  • Are close-up shots free from highlights or shadows?
  • Does the image display the entire product?
  • Is the background simple and clean?

Keywords

In the “Keyword” tab, ensure to complete the following fields:

  1. Target Audience: Specify your product’s target audience.
  2. Subject Keywords: These are vital for enhancing your product’s discoverability. Also known as backend keywords, they ensure your listing is indexed for relevant search terms. 

Follow these tips:

  • Utilize generic terms.
  • Include synonyms, abbreviations, and alternative names.
  • Limit the keywords to six.
  • Arrange phrases logically for search optimization.
  • Include spelling variations, but avoid common misspellings.
  • Use lowercase letters and avoid punctuation like hyphens and colons.
  • Avoid word repetition and stop words like “a,” “an,” “and,” etc.
  • Choose either singular or plural, but not both, for each keyword.

Save and launch

Congratulations! You’ve completed all the necessary steps. Now, take a moment to review your information and click the “Save and finish” button to publish your product listing.

Your Product Listings Will Never Be the Same!

You’re now armed with all the knowledge and know-how to conquer the world of Amazon listings like a seasoned pro. So, what are you waiting for? It’s time to unleash your product onto the digital shelves of Amazon and watch your sales soar to new heights! Remember, success is just a click away. Happy selling!

A leading Amazon Agency like SalesDuo can be a one-stop solution to manage all aspects of the Amazon and eCommerce business. This makes it easy for retail brands of all sizes to focus on what matters most while we help them set up, manage, and grow their business on multiple marketplaces across various markets. For more information, visit salesduo.com