Basic SEO tips for Small businesses for ranking

When we think about SEO, google ranking and audience traffic come to our mind. Most people think SEO is easy to perform, but SEO isn’t that simple at all. There are many SEO tricks and technical things that are involved in it.

Since now there are numerous expertises out in the marketplace competing with each other. So ranking pages on google have become quite tough.

But if you’re a beginner and getting worried, don’t worry. There is still scope for you. Just perform basic SEO steps and lead yourself in the race of ranking your page of google.

To help you out, we have compiled some of the tips and tricks that you can perform and make your web page user-friendly.

So scroll down and start off reading and selecting the important tips for yourself.

List of basic on-page SEO key tips that you can consider

So if you think that ranking pages and websites on the first page of Google is easy, then let us guide you that all lots of effort and time are required to make google believe that you deserve to be on the top search results. So before you struggle, check out these tips listed below to figure out everything.

Keyword Research 

Making use of the right Keyword in content that is popular amongst users, along with having a good click rate and low competition, can also help in the ranking of your web page.

To find the correct Keyword, you can use a keyword research tool online as there are plenty of platforms that are available offering free and paid services. Some of the best platforms are listed below:

  1. Google AdWords
  2. SEMrush
  3. Google Trend
  4. Ahref keyword Explorer
  5. Ubersuggest
  6. GrowthBar
  7. Majestic
  8. KWFinder

You can use these tools to analyze and find the exact data about the trending keywords that are relevant to your motive and website. Plus, you can utilize this information in your on-page SEO strategies. Lastly, don’t forget to also use the selected Keyword in your Meta description and Meta title.

Page & content optimization

Since now, there’s a lot of plagiarized content available on google. Therefore it is necessary to create unique and plagiarism-free content. And to make your content searchable, try adding targeted keywords in a flowing natural way.

As google value content that adds more value to audience knowledge, once you’re through with creating your content, you’re next step is its optimization.

However, there are a few of the main factors that are quite essential for page optimization, and if you miss out on these elements, then ranking can be a bit difficult for you. Given list is the list you can see through.

  1. Header Tags – H1, H2, H3, H4, etc.
  2. Images- with alt tags
  3. Meta Description – The standard count of Meta descriptions comprises 160 characters.
  4. Internal and external linking to provide more support. Add links in content help in faster indexing of new pages of content.

User-friendly URL 

URL also plays a vital part. Therefore it’s crucial to consider the format of the URLs for the website pages. It is usually seen in the browser address bar and in the following search results.

Tips for making SEO friendly URLs 

  1. Try adding the focus keyword in the URLS that relates to the content.
  2. Keep it simple and short so that it’s easy to understand by google bots.
  3. Use hyphens to separate words instead of the space bar.
  4. Avoid adding numbers and other special characters in the URLs
  5. Avoid keyword stuffing also, as one exact Keyword is enough.
Examples of BAD URL structures

http://www.happysky.com/UK/123213/5005.html

http://www. happysky.com/socialmedianews

http://www. happysky.com/id=7&sort=A&action=70

Examples of GOOD URL structures

http://www.abcd.com/social-media-news

http://www.abcd.com/2002/12/social-media-news

Practice link building 

Link building is one of the most used tactics by the experts for ranking a web page on google. It helps in improving the domain authority of the website and adding more value to the page. If you link with a quality and high domain website, it will help you to tell google that your site is authoritative, and google will perceive it as authentic. You can link good sites by becoming a contributor and sharing good quality content with them. You can find many sites offering to write to our opportunities, so find these sites and start off with contributing.

Analysis of your competitors 

Studying and keeping an eye on competitors and the way they are doing can also help you in improving your site’s health and better ranking. Try to note down all the elements and points they are using to rank their and pages and for what they are ranking for.

Increase your site speed and make it user friendly

Sites that are not optimized or coded properly take a longer time to load and can make the user move to other possible search results and links. Because, now day everything is just under one click, and a large number of searches are performed on google by mobile phone users. Thus ensure that the speed of your site page is faster than your competitor. Besides this, you can also consider a responsive layout design for your website.

Stay Patient

Keep track of all your performance. As in SEO, you cannot expect fast results, it can take a few months to get organic traffic and ranking. You can make use of google search console and analytics to track down all the traffic and ranking. As these are free platforms so you won’t have to worry about payment. But if you’re using SEMrush or Ahref, then you will have to pay for it to access all its services.

Our Final Verdict

Once you’re done with practicing the above SEO tactics for optimizing your web page, the next step is to concentrate on building and optimizing your social media presence. Because these platforms help in promoting your products and services on a wider level, plus, they will also help you get genuine visitors to your website. So keep practicing SEO, as there are always new things to learn, and SEO trends also keep changing. Therefore keep working and stay up to date.