When Australia’s richest woman Gina Rinehart threw a financial lifeline to Netball Australia, she triggered a debate about sponsorships and the role of social and political issues in the sporting sphere. Then she walked away.
Rinehart’s bombshell decision to withdraw a 14 million Australian dollar ($8.9 million) sponsorship deal for the Diamonds, Australia’s national netball team, caught the players off-guard and struck a blow to the future of Netball Australia – a sporting body mired in debt.
The drama engulfing the Diamonds is not new, but experts say disputes could become more common as athletes and fans take a stronger stance on the source of sponsorship money.
Last week, high-profile fans of the AFL’s Fremantle Dockers urged management to sever ties with long-term sponsor, fossil fuel company Woodside, over its carbon emissions.
Meanwhile, Australian test cricket captain Pat Cummins reportedly raised issues with Cricket Australia’s deal with Alinta Energy, for the same reasons.
For members of the Diamonds, the objections focused on racist comments made almost 40 years ago by Rinehart’s father, Lang Hancock, the founder of her company Hancock Prospecting.
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