Breitling has become a brand that meets the standards of both technical and aesthetic performance. Founded during 1884, the company was originally set up by Léon Breitling based in Switzerland and is famed for its technical accuracy, practicality, and cutting-edge aesthetics. From the skies up to the depths of the sea or from the wrist of a modern metropolitan dweller, Breitling watches indeed emit attitude, not in mere appearance only, but in functionality as well.
So, let’s take a look at the factors that have made Breitling watches what they are today and why people still love them.
A Heritage Rooted in Precision
Since the beginning of its existence, Breitling has specialized on producing chronographs, which are watches designed for exact time measurement. These innovations were primarily born out of the brand’s pioneering attitude, such as the creation of one of the first wrist-worn chronographs back in 1915. Over time, Breitling became a quintessential aviation company, proving its worth and gaining the confidence of pilots all over the world.
However, perhaps the most important aspect of Breitling’s historical background is the close association with aviation. The first model that is famous to this day – Navitimer – was launched in 1952 and had a circular slide rule allowing to make calculation of flight on the wrist. It was not just a mere time-telling contraption, but as much an implementation of work and commerce.
COSC-Certified Performance
The watchmaker Breitling exceeds its dedication to exact measurement through both its external appearance and its notable timepieces. COSC certification exists for almost all Breitling watches because they successfully complete the Swiss Official Chronometer Testing Institute inspections. The top-notch accuracy and reliability standards require a watch to attain COSC certification status.
Breitling builds performance reliability into every watch, from the Chronomat models’ chronograph functions to the Superocean models’ automatic movements.
Bold Design with a Purpose
Breitling watches are known for their durability, great size of the dials, and especially selected design features for specific models. But, the more daring design is not just as simple as the looks. This is built with the intention of being easy to read when being worn whilst being functional at the same time, and has been designed for durability when it is being used in extreme climates.
Take the Avenger series, for example. These watches are mainly used in aviation and military operations skills, with high-strength casings and enlarged crown for use by wearing gloves while having luminous figures used in the dark. They are designed to function where the dependability of operations is not negotiable.
While the Superocean collection is useful for divers, the water resistance of some models is at 1000 meters. Clean Arabic print-outs, one-way rotating bezels, and the use of stainless steel, titanium or gold make these watches suitable for the worst underwater situations.
The Navitimer: An Icon of the Skies
It could be said that the Navitimer is the one model that summarizes the identity of Breitling. This legendary watch comes with a chronograph and slide rule bezel, of main benefit to pilots, since it makes it easy for them to calculate different parameters such as fuel use, horizontal distance, ground speed, and time required to cover a particular distance, among others. This concept, combined with its classic design, has made it popular not only among working aviation employees but also among enthusiasts of wristwatches around the world.
The Navitimer has adopted various improvements in movements and materials, but what has not changed is the spirit of the Navitimer. It is an excellent illustration of how the company brings new innovations while maintaining the historicity of the brand as a legacy of aviation.
Innovation in Modern Collections
Although Breitling values its history very much, the company does not remain indifferent to the innovations and achievements in the sphere of watchmaking. The main example of that is the Chronomat that has been restyled, rather slim with integrated bracelets, but still a fully-fledged professional chronograph.
In the same regard, the Endurance Pro brings a new concept to lightweight sports watches. Constructed from the ultra-light Breitlight® and equipped with SuperQuartz™ movement, this model is developed for athletes and all those who lead an active way of life, but at the same time do not compromise precision.
It continues to develop sustainable solutions to its watches, for instance, the integration of straps made from recycled materials and supporting institutions that promote sustainability.
Men’s and Women’s Collections
However, modern Breitling watches for men have been celebrated more for precision, reliability, and the daring design that has come to be associated with the brand. From the highly complex Chronomat model to the globally recognized Navitimer model, the brand is still producing exciting timepieces that meet the needs of the contemporary man with an explorer’s spirit.
Over the past few years, Breitling has been very wisely adding more Breitling watches for women that are both technical advancements and stylized. The Navitimer 35 and the Chronomat Automatic 36, for example, are classic Breitling models that have a long history and are also perfect for smaller wrists. These watches come with self-winding movements, water-resistant capabilities, and amazingly beautiful designs to suit women who seek performance and quality.
This makes Breitling incorporate an all-inclusive design that makes it possible for anyone, whether a fashion statement maker or a plain daily watch wearer, to find that exceptional piece.
What is Breitling’s Brand Strategy?
Breitling has now evolved from an aviation company to the three categories; Air, Land and Sea. This power has changed the perception of the brand from being a production company that was only producing fancy wristwatches, which were mainly used in formal occasions and among corporate organizations to a company that designs and produces fashionable wristwatches for everyday use that target both the commonly used wristwatch consumers as well as the retailers and enthusiasts.
Final Thoughts
However, Breitling has not stopped showing that precision and bold design may very well be a perfect match. The brand has built a history of innovation, a commitment to performance and a determination to move with the future, all of which are rooted in their industry and a global standard in the world of luxury watches.
For pilots, divers, athletes or anyone who appreciates fine outlook and solid character in a watch, Breitling has a full line of watches that will not disappoint. Every single piece embodies the spirit of innovation and quality and is designed to last in every sense of the word and for every journey out there.
