The world is filled with a variety of colors that indirectly affect aspects of human life. The famous artist Pablo Picasso even once said that color is like a feature that can follow changes in emotions. Today people seem to have associated color with its effects on feelings and moods.

Another unique fact related to color is that it can be used as a communication tool to signal action. In addition, color has also been associated with a positive impact on physiological reactions. So how does color actually work in the realm of psychology? Check out the full review below

1. General concepts of color psychology

Launching the Verywell Mind page , in 1666, Sir Isaac Newton discovered that when pure white light passes through a prism, it gives rise to various colors that we know today as rainbow colors (mejikuhibiniu). Isaac Newton also discovered that every color consists of one wavelength and cannot be separated into other colors. The experiment continued to color mixing, where colors were combined to produce various other colors.

A study published in Frontiers in Psychology in 2015 revealed that one would expect color psychology to be a well-developed area due to the prevalence of color itself. However, there is still little theoretical study and empirical evidence on the effect of color on psychological function. Despite the lack of scientific evidence, the concept of color psychology has become an interesting topic for experts to investigate. Through several anecdotal notes, it is known that researchers have conducted experiments on the psychology of color on mood, feelings, and behavior.

2. Color psychology effect

Although color perception tends to be subjective, some color effects have universal meaning. This is why color can often have such a significant effect on the body and mind.

In general, the color spectrum is divided into warm and cold colors. Warm colors (red, yellow, and orange) are believed to evoke emotions, ranging from feelings of comfort and warmth to feelings of anger and hostility. On the other hand, cool colors (blues, purples, and greens) are often associated with calm, but can also remind feelings of sadness or indifference.

3. Color psychology as a therapeutic mechanism

Several ancient cultures are known to have practiced color therapy or chromotherapy. This activity involves using color to heal symptoms related to physical or emotional problems.

According to a report in Evidence-Based Complementary and Alternative Medicine, color therapy is considered a holistic treatment that includes:

The color red is used to help increase circulation and stimulate the body and mind to be better.
Yellow is useful to help stimulate the nerves and purify the body.
Orange color to help relieve symptoms of lung conditions and improve energy quality.
Blue color to relieve pain.
While the color of indigo is considered to be able to relieve skin problems.

4. Modern research on color psychology

In most cases, the mood-altering effects of color may be temporary. For example, a room that is blue in color can initially create a feeling of calm, but the effect can disappear after the individual concerned releases the bond with him (gets out of the room).

Over time, researchers began to focus on studying color and its potential impact. Color can affect a person in a number of ways, such as:

The study, which was published in the journal BMJ , reported that the warm colored placebo pills were found to be more effective than the cold colored placebo pills.
The scientific report in Emotion explains that the color red causes people to react with greater speed and power. It may be more beneficial for athletic activities.
Meanwhile, research published in the Journal of Personality and Social Psychology revealed that black uniforms were more likely to be associated with negative qualities for receiving punishment. This research focuses on the historical study of a sports team.

5. Relate color psychology to health benefits

Given that color is quite influential on aspects of life, there is no harm in considering the choice of color to optimize its positive impact. Launching the WebMD page , the following suggestions might help, including:

Choosing white, green, or pink colors for the walls of the house can help capture happy expressions. Feeling happy enough will certainly have a positive correlation with overall mental health.
The bright blue color can help reset the circadian rhythm. Studies have also shown that the color blue has a positive effect on physical, mental, and behavioral patterns every 24 hours. Thus, the blue color may be suitable as a background color in the bedroom or rest room.
The color green seems to have an effect that can make a person develop positive emotions. Usually the green color selection is applied to the workspace to create a more comfortable impression.
When a person has a migraine, he tends to avoid exposure to color from lights or sunlight. However, the use of green light has been associated with a reduction in migraine symptoms.
Not only that, color can also create a certain mood to influence a person’s decision.

Research that has been done by experts shows that color can have an influence on feelings and actions. However, it is important to remember that these effects can also be based on subjectivity, culture and situational factors. Scientific-based research is also still needed to provide a clearer and specific picture related to color psychology.