CTA (call to action) design significantly impacts the popularity of a site and its conversion rates. New site owners often believe that the CTA button is just like any other button on the site which will proceed the action to the next step, however, it is not as simple. The CTA button motivates the users to act according to the site owner’s desires and offers them benefits.
CTA design mistakes undermine the authenticity and authority of the site. Too many mistakes in such a design can even make the users quit the site and not use it again. However, you can easily rule out the possibility of users quitting your site by implementing design changes.
Scroll down into the details of this article to get your hands on CTA design mistakes to avoid at all costs and implement the popular and best practices to convert more users to leads.
Top 5 CTA Design Mistakes You Should Never Make
CTA is the most crucial part of any web page. Motivating the users to perform the desired action is not easy. On top of this, if the CTA button design has some mistakes, site users will not take long to quit the site. You must learn about typical CTA design mistakes and avoid them to make your site look more professional and captivating.
Here are the most notable CTA design mistakes you should never make to offer a perfect user experience.
1. Button Blindness
Button blindness is the foremost mistake in CTA design you need to watch out for. As the name suggests, this is the mistake in which users are blinded by the overall text and appearance of the web page and they fail to spot the button. The issue is not on the part of the users but the web designer who does not make the button attractive and easily spottable.
The CTA button might keep blinking or whitewash against the site content, causing blindness. The site owners of current times pay special attention to all aspects of the site and only rely on professionals for its design.
2. Improper Placement
Improper placement is the next mistake in CTA design that you need to watch out for. Strategic positioning of the call to action button is necessary to motivate the users to click on it and perform the required action. If you add the CTA button right under the page heading, the users will not click it but proceed to explore the page content to find what it holds for them.
Once they reach the end of the page, they might get interested in proceeding but the missing button may hinder the action. Therefore, you should pay equal attention to the placement of CTA to ensure more and more conversions.
3. CTA Overloading
CTA overloading is the next common CTA design mistake you should avoid at all costs. At times, site owners believe that adding more CTA buttons will boost the ease of users as they will be able to click anyone to proceed. However, CTA overloading not only confuses but may also raise concerns about the authenticity of the site.
Strategically placing at least twice on a web page is more than enough to motivate the users to perform due action. If you add CTA after every para and expect users to follow it, it will not work in your favor and make the user quit the site. So, utilize CTA carefully and efficiently.
4. Vague Text
Vague text is the next typical mistake in CTA design that you need to watch out for and avoid. The users will not automatically assess a CTA button if you create a rectangular block on your web page and make it blink. It must have a relatable and actionable text which guides the users on what they need to do.
Vague textual commands like pressing the button, clicking it, etc., will only confuse the users or may even make them suspect the authenticity. You can use clear textual commands like get in touch, contact us here, add to cart, buy now, etc. according to the suitability of your site.
5. CTA Blended in Background
CTA blended in the background is the last design mistake you need to avoid at all costs. Color contrast, font style, and font size difference matter significantly in designing attractive CTAs. For instance, your site has a blue background and you use blue colored CTA over it.
The page’s overall content will wash the CTA and make it invisible. It will get blended in the background, making the users miss it. You must ensure that the CTA text color and font differ from the background and usual content for it to shine more.
Are you facing issues with CTA design?
If yes, you should leave the task to the professional designers. Feel free to contact and consult web design Dubai experts to design your site CTA without mistakes and attract as well as convert more user traffic.
