What is the most effective technique to learn something? Keep an eye on the experts! Continue reading for three real-life instances of brand awareness-boosting digital marketing methods. We’ve provided some suggested KPIs as well as simple ways to implement these ideas for your own business.
Brand recognition is a difficult aspect of marketing to master. It’s difficult to describe or quantify, but we know it’s critical to a company’s success.
Brand recognition can make or break a company. The “moat effect” applies to products with great brand awareness: it’s difficult for competitors to break through because they’re so well-known. In some congested industries, brand recognition is often the only thing that separates products. For instance, are you certain you could identify the difference between Coca-Cola and Pepsi if the labels were removed?
Here are some strategies that will recall your brand. Every plan takes a unique approach. However, they’re all intended to promote brand recognition, customer positioning, and, ultimately, revenue.
- Increase the number of social media views from new clients.
- Brand positioning and rewards can help to strengthen consumer relationships.
- Stand out from the crowd by providing unique consumer experiences.
5 DIGITAL MARKETING STRATEGIES TO ENSURE 100% BRAND RECALL
Brand remembers is a crucial conversion factor in online marketing. Brand remembers is a crucial conversion factor in online marketing. A strong brand presence may have a huge impact on your sales, especially on platforms like Facebook, where 74 percent of people visit the site every day. The easier a brand is to remember, the more likely it is to be visited and purchased again. Even consumer loyalty is measured in terms of brand recall. Your brand name will be the first thing that comes to mind for your customers if you are their go-to source for information or product purchases.
However, because you may be competing with previously established brands that are leading the niche, leaving your brand’s impression on the consumer’s mind can be a long and laborious effort. When you add in the massive amount of noise on marketing platforms (companies post an average of 8 times per day on Facebook), it’s easy for a new business to get buried in the digital abyss.
To help you stand out from the crowd, here are some digital marketing tricks that will help you create a lasting impact in your audience’s thoughts and influence 100% brand recall.
1. USE VISUAL CONTENT’S EMOTIVE STORYTELLING TO YOUR ADVANTAGE
When compared to text, visuals provide a higher level of interest and remember. Because our brain receives 90% of its information in the form of visual images, it analyses and retains visual information quickly. Consider the difference between a video and a blog post: we all know that our audience is more likely to remember and recall a video than the words of a blog post.
However, it is the emotional component of visual content that makes it so memorable.
After all, memorability is based on emotions; therefore, if your visual content interacts with us on an emotional level, we will remember it. Creating a true emotional connection with your customers can help you not only leave an impression on their thoughts but also their hearts.
2. MAKE YOUR MESSAGE “THE MESSAGE” BY REPEATING IT
One interesting aspect about the human brain is that what we see, hear, or do over and over again becomes fixed in our minds. So take a holistic strategy to market and spread your message across different media that your clients use.
Repetition can assist your marketing message to become more remembered and trustworthy.
3. MAKE A SCHEDULE FOR YOUR POSTS
To get the most out of the Burrito principle, figure out when your users are most likely to engage with your content and then plan your articles for that period. You may do this by using a scheduling service like Buffer, which allows you to manage many social profiles from one location.
4. UTILIZE RE-MARKETING STRATEGIES
Every platform has its own set of options for retargeting your audience. A Facebook pixel is triggered (i.e. if you have placed the Facebook pixel code to your website header) and reports this action when someone visits your website and takes action. The Custom audience tool then gives you the option of reaching out to the same user again. A similar strategy can be used on Twitter with Tailored Audience.
5. REGULAR CONTENT MARKETING WILL HELP YOU ESTABLISH NICHE AUTHORITY
The thought leadership represented in great brands’ content is one consistent thread. Take a look at Netflix Originals or Moz Whiteboard Fridays (both of which have acquired a loyal following after 2-3 years of constant posting) to see how they’ve become the go-to source for distinctive, interesting, and valuable content, all of which contribute to 100% brand recall.
Focus on providing relevant and unique information to your audience to achieve a comparable effect through content. Make sure your content benefits your readers and isn’t solely focused on brand promotion. Look for possibilities to guest post. While creating original material can aid in the development of specialized authority, presenting existing ideas with a creative twist can also be beneficial. As a result, you don’t have to rely on getting first-hand information all of the time, but rather on superior delivery systems.
FINAL THOUGHTS
The first step in raising awareness is to engage people. To ensure that your brand is remembered 100 percent, you must maintain consistency in branding, message delivery, and tone. Visual information is a terrific approach to increase memorability and get the benefits of it.
