E-COMMERCE DIGITAL MARKETING STRATEGIES FOR INCREASING ONLINE SALES | Qwerty Brand Solutions

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“The story is the heart of Sales.”

Matthew Pollard

Business targets are benchmarks that set up a clear course of action. Reaching these targets is a part of the business activity & the effort that moves business forward. Some of the examples may include setting & reaching a weekly or monthly sales quotas, quarterly budget targets or unit production numbers. Sales targets help the sales team to draw a clear path and strategy to achieve its sales numbers. A neatly planned sales target along with efforts of salesperson helps the company to increase their sales and in turn increases the market share. With more and more people moving towards digital platforms for most of their daily shopping needs, E-commerce has been growing rapidly over the years and especially since the pandemic hit. Digital marketing services have seen a rising trend in the marketing industry as it has become more of a necessity for every business, big or small, to incorporate these tactics to survive the competition. With thousands of small businesses & ecommerce sites in place, its extremely difficult to attract the right customers to your site.

“And those who go that extra mile for their customers, are the ones who stand out from the crowd.”

You must be thinking, does this really help? Do these Ecommerce marketing services really play a role in increasing those numbers and helping you reach your business targets? The answer is a straight YES! From an array of Digital marketing strategies, a seasoned SEO agency in Gurgaon like Qwerty Brand Solutions, can definitely help you in selecting the ones suited to your business goals. Dwelling deep into the pivotal role these strategies play would give you clear idea of their indispensable nature.

12 INTERESTING WAYS TO INCREASE ONLINE SALES:

  • BOOST PRODUCT VISUALIZATION

Customers will retain if they see something of their interest, rather than reading a preachy long content. Feed them with visually capturing videos which helps explaining your product well, alongside inviting them to buy it eventually.

  • COLLECT TARGETED LEADS WITH QUIZZES

Quizzes, asking targeted questions helps you understand in which direction the product/ service sales wave is going to be. This helps in collecting super-targeted leads and helps in near-accurate predictions.

  • ENSURE MOBILE-FRIENDLY WEBSITE

You cannot find any individual without a smartphone these days, so why not cash in on that insane opportunity. Invest in giving your customers a great mobile application or a website to explore, buy and share your products online quite easily.

  • LEVERAGE ARTIFICIAL INTELLIGENCE

Slowly but massively, AI has reached those corners of our present existence that it has become inevitable in marketing our business these days as well. Gathering data via AI leads us to targeted advertisements, emails, product recommendations, hence setting your business up for the future.

  • BE AVAILABLE ON SOCIAL MEDIA

Investing in building your brand’s social media presence may ensure that your product sand services are available on these platforms, thereby being available on a click is the need of the hour to hike online sales.

  • AUTOMATE WITH CHATBOTS

A friendly chatbot will definitely influence purchases and can act as sales catalysts & also inform the customers about any prevailing or upcoming discounts.

  • PERSONALIZED CONTENT

Resonate with your customers just like Spotify nowadays is cashing on by enabling them to make customized playlists. People like being treated personally ONLINE, so give them that to earn brownies.

  • NAIL THE WISH LISTS

Sending reminder emails or push notifications regarding clearance sales and items in their shopping wish list will create a sense of urgency in the customer, thus pushing them to make a purchase.

  • CASH IN ON INFLUENCER MARKETING

Finding the right influencer could be a struggle, this is where top digital marketing companies in India will help you select the one which is suited for your brand and can drive audience, thus increasing engagement & boosting online sales.

  • FLEXIBLE DELIVERY OPTIONS

Providing options suitable to the customers such as different delivery timings or dates, will help them choose according to their convenience, just as BigBasket provides different delivery slots.

  • CONVERT CUSTOMERS THROUGH F-O-M-O

For this strategy to hit the bull’s eye, businesses need to play safe and clever while designing a strategy. Notifying the customers when the item is restocked helps. Also, instead of sending them back empty-handed, provide them with similar items that they may be interested in, thereby creating a sense of fear-of-missing-out pushes the customer to buying similar product.

  • VALIDATE WITH USER-GENERATED CONTENT

User-generated content usually includes testimonials, reviews, hashtags on social media platforms. They may leave positive feedback or a review or use a certain hashtag or tag your brand on social media, that eventually helps in boosting your online sales game.

FINAL WORD Visibly its evident that digital marketing services are inevitable to foster your business in staying ahead of the competition in today’s digital era. Choose the right strategy to lead the marketing game with Qwerty, an experienced digital marketing agency in Gurgaon, to cap maximum ROI and market share.