Energy Bar Market Size, Industry Analysis and Forecast 2023-2028


The latest research study “Energy Bar Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” by IMARC Group, finds that The global energy bar market size reached US$ 3.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.2 Billion by 2028, exhibiting a growth rate (CAGR) of 6.9% during 2023-2028.

An energy bar represents a supplemental food bar made from oats, granola, quinoa, whole grain cereals, seeds, and dried fruits. It is fortified with minerals, protein, fiber, vitamins, saturated fat, and carbohydrates, which aid in filling nutritional gaps. Energy bars are available in various flavors, such as honey, rolled oats, peanuts, white and dark chocolate, cashew nuts, and almonds. They prevent fatigue by delivering essential nutrients to the body and providing instant power. Energy bars also assist in weight loss by reducing the daily calorie intake and curbing the appetite. In addition, their regular and moderate consumption offers several health benefits, including maintaining glycemic levels, improving mental clarity, strengthening bones and muscles, and boosting the immune system.

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Energy Bar Market Trends and Drivers:

The escalating participation of individuals in sports, physical fitness, and recreational activities is bolstering the product demand, as it provides post-workout nutrition to repair minor tears and builds new muscle tissue, which is among the primary factors driving the energy bar market. Besides this, the increasing health consciousness in individuals, the shifting consumer preferences toward healthy and nutritious snacking options, and the expansion of gyms, aerobic classes, and fitness centers are further augmenting the market growth. Moreover, the introduction of gluten-free, low-fat, low-calorie, and organic energy bars and the high focus of the leading manufacturers on marketing strategies and promotional activities via social media platforms and attractive packaging are also catalyzing the global market. Apart from this, the rising number of offline and online distribution channels, such as supermarkets, hypermarkets, convenience stores, grocery stores, and e-commerce platforms, are acting as significant growth-inducing factors. Furthermore, the elevating requirement for convenient snacking options, owing to the emerging trend of urbanization, the increasing global working population, and the fast-paced lifestyle of individuals, is anticipated to propel the energy bar market over the forecasted period.

Energy Bar Market 2023-2028 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Who are the key players in the Energy Bar Market?

Clif Bar & Company, EAT Anytime, Fullwell Mill Limited, General Mills Inc., Kellogg Company, Kind LLC (Mars Incorporated), NuGo Nutrition, OTE Sports Ltd, PowerBar, Probar LLC, Quest Nutrition (The Simply Good Foods Company) and Your Bar Factory.

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The report has segmented the market on the basis of

Breakup by Type:

  • Protein Bar
  • Nutrition Bar
  • Cereal Bar
  • Fiber Bar

Breakup by Nature:

  • Organic
  • Conventional

Breakup by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail Stores
  • Others

Breakup by Region:

  • North America: (United States, Canada)
  • Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America: (Brazil, Mexico, Others)
  • Middle East and Africa

Key highlights of the report:

  • Market Performance (2017-2022)
  • Market Outlook (2023- 2028)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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