Electric brushes allow you to dry, straighten, and comb your hair. Electric hairbrushes have a broader range of applications than traditional hairbrushes, such as drying and straightening. Electric hairbrushes reduce time and effort while combing through a person’s hair, in addition to being less painful and causing less harm to it. To get the desired results, traditional hair brushes must be used with many repeated movements and force. Currently, the two most popular types are paddle and flat electric hair brushes. When the plates are heated, heat is transferred into the hair, imparting lustre, smoothing, and drying. Electric hairbrushes are especially popular among women for straightening, curling, and waving their hair.
According to SPER market research, ‘Europe Electric Hair Brush Market Size- By Product Type, By Category, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Europe Electric Hair Brush Market is predicted to reach USD 347.26 million by 2033 with a CAGR of 6.53%.
Drivers:
The market for cosmetic products, particularly hair styling products, has grown as customers’ self-consciousness has expanded. Furthermore, as more men pick alternative beard styles as a result of societal attitudes shaped by prevailing cultural and religious traditions, as well as contemporary fashion trends, they are increasingly asking electric hair brushes. The demand for hair styling products, such as electric hair brushes for straightening hair and beards, is rising among both male and female consumers due to a variety of factors, including celebrity influence, a societal push for long, straight hair and beards, and ongoing self-consciousness about facial appearance.
Challenges:
The rise of counterfeit brands can be ascribed to the high cost and widespread appeal of electric hair brush brands such as L’Oréal S.A., Panasonic, Philips, and Revlon. Counterfeit brands are most common in developing countries with particularly price-sensitive consumers. This issue has limited the sales of the current original electric hair brush products in certain areas. Consumers generally dislike counterfeit products because of their low quality, frequent annoyances, and potential safety risks. Online distribution is a major outlet for discreetly selling counterfeit goods. The global market for electric hair brushes is thus projected to be hampered by the growth of the counterfeit sector.
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Impact of COVID-19 on Europe Electric Hair Brush Market
COVID-19 has had a significant impact on the hairbrush industry. Hairbrush consumption is decreasing as a result of salon closures and a drop in outdoor activities. As the battle progresses, the supply chain may become strained, causing prices to rise and delivery to be delayed. The epidemic has also impacted demand for hairbrushes due to less social encounters and home-based work. However, with an emphasis on hygiene and personal grooming, the industry is expected to grow, albeit more slowly. However, the market is expected to recover gradually as things return to normal.
Europe Electric Hair Brush Market Key Players:
Germany is likely to maintain its leadership position during the forecast period. Consumer spending on hair care products is expected to rise in the country as consumers become more aware of hair care issues and have more discretionary cash. Growing awareness of personal grooming among men and women has resulted in the establishment of two additional hair care businesses in the country, in addition to on-site hair care services. These include hiring chairs and offering mobile hair treatments. Furthermore, some of the market’s leading players include Panasonic Corporation, Koninklijke Philips N.V, The Procter & Gamble Company, Revlon, Inc and Others.
Europe Electric Hair Brush Market Segmentation:
The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2033. This report contains statistics on product type segment growth estimates and forecasts.
By Product Type: Based on the Product Type, Europe Electric Hair Brush Market is segmented as; Round Brush, Flat Brush.
By Category: Based on the Category, Europe Electric Hair Brush Market is segmented as; Men, Women, Unisex.
By Distribution channel: Based on the Distribution Channel, Europe Electric Hair Brush Market is segmented as; Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others.
By Region: This research includes data for Germany, France, Italy, UK, Russia, and the Rest of Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
For More Information, refer to below link:-
Europe Electric Hair Brush Market Future Outlook
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