Functional Foods Market Revenue to Cross USD 418,439.42 million by 2028: The Insight Partners


According to our latest market study, titled ” Functional Foods Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product Type (Bakery and Confectionery, Dairy and Frozen Desserts, Sweet and Savory Snacks, Breakfast Cereals, and Others), Category (Organic and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others),” includes the factors fueling the market growth, revenue estimation and forecast, and market share analysis, along with the identification of significant market players and their key developments.

Functional Foods Market was valued at US$ 233,620.18 million in 2021 and is projected to reach US$ 418,439.42 million by 2028. It is expected to grow at a CAGR of 8.7% from 2021 to 2028.

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Unilever; Clif Bar & Company.; Laird Superfood; Abbott; Danone S.A.; GENERAL MILLS, INC.; HILDUR; Nestlé;  Kellogg Company; and Good Source Foods, LLC. The key players are adopting product innovation strategies and investing in business expansions to meet the rising demand for Functional Foods among various end-use industries.

Functional food supplies the human body with appropriate nourishment, vitamins, and minerals and lowers the risk of diseases. Further, most modern consumers worldwide are aware of dietary intolerances caused by substances such as gluten, dairy protein, and trans-fats. This rising awareness has resulted in consumers’ perception that non-GMO foods are healthier and safer, which is boosting the sales of gluten-free and lactose-free functional food products.

The rising number of diseases is prompting consumers to place a greater emphasis on healthy eating, which is expected to increase the demand for functional foods. Functional foods such as probiotics, energy-boosting foods, and those loaded with vitamins and minerals are the healthy food products of the future. Dairy products containing probiotics, such as yogurt and cheese, and milk containing omega-3 fatty acids, play an essential role in creating functional foods. According to the Centers for Disease Control and Prevention, heart disease is the top cause of mortality in the US, with deaths of over 647,000 Americans each year, accounting for one out of every four deaths. As a result, the rising prevalence of cardiovascular and other diseases worldwide is expected to increase the demand for a healthy diet, thereby fueling the growth of the functional food market over the forecast period. Thus, the rise in the incidence of chronic diseases is potentially driving the functional foods market growth.


Based on product type, the functional foods market is segmented into bakery and confectionery, dairy and frozen desserts, sweet and savory snacks, breakfast cereals, and others. Based on category, the market is segmented into organic and conventional. In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Based on geography, the functional foods market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM).

The organic segment is projected to grow at a faster CAGR during the forecast period. The increasing demand of consumers for organic functional food has motivated the companies and cultivators to promote organic farming, which is driving the segment. Manufacturers are developing organic functional food to cater to the increasing demand from consumers. For instance, Nature’s Path Foods, a US manufacturer of packaged certified organic breakfast cereal, reported stellar growth for its Organic Optimum Power Breakfast Cereal. Thus, increased demand for organic foods due to the rise in health awareness, as well as awareness about the harmful effects of pesticides, is driving the organic functional food segment.

The demand for functional foods increased significantly as consumers became health-conscious, which opened significant opportunities for the functional foods market. The sales of functional foods increased as consumers focused on their health and wellbeing. Moreover, the demand for functional foods increased as they support immune health, boost heart health, and enhance bone health. However, due to the shortage of raw materials and laborers, a production shortfall created a demand and supply gap. The manufacturers are overcoming the demand and supply gap as they can now operate at full capacity. Moreover, the majority of the countries are vaccinated, which is a positive sign for the global marketplace. These factors are expected to drive the functional foods market growth over the forecast period. Thus, the market witnessed a mixed impact of the COVID-19 pandemic.


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