SEO campaigns are crucial to drive traffic to your website. But how to measure the campaign’s success while you’re at it?
Measuring the success of your SEO campaigns requires monitoring of multiple analytical tools and metrics, and determining whether your campaign is steering in the right direction.
This might look daunting and cumbersome to accomplish. In this blog, we’ll guide you with useful tips that will help determine if you’re managing a successful SEO campaign, and strategize your following steps.
1.Check your Keyword Rankings:
Keyword research is an important practice before making an SEO campaign live.
Select some of the best keywords that will bring your target audience to your website.
Now, it’s time to know if those keywords are hitting the target.
To start with, do a Google search of your chosen keywords. It is a success if your website appears on the first page of Google searches because now it’s in a great position to earn more organic traffic to your site. Additionally, always keep a check on how your competitors’ keywords are performing.
Some SEO tools are helpful in giving you a bird’s eye view of your keywords’ performance, like SEMRush, WooRank, and Ubersuggest, can suggest you competitive keywords, optimise it, and track its search volume for search engines.
2.Check the Organic Traffic:
As a growing website, you must accumulate traffic to your website organically. Organic traffic refers to the number of visitors visiting your site upon seeing it on search.
For example, If you want your website to appear when people search for “best car detailing services in Melbourne ”, It’s important that your website and its content is optimised for these keywords. Your organic traffic increases because your website appears first when they search those keywords.
Thankfully, Google Analytics is here to help you measure it. This search tool from Google allows you to see what search engines people use to find your site, it helps you determine their location, and the time of the day they searched. This provides you with a comprehensive view of where your website visitors are coming from, thus helping you set up your website and its content accordingly.
3.Look into the Conversion Rates:
The above mentioned steps focus on generating wider website visibility. But the most important step is to eventually convert them into customers. And, this is where conversion rates can tell the story.
Conversion rates measure how many visitors completed your call-to-action (CTAs), such as purchasing the product or subscribing to your email newsletter.
Again, Google Analytics oversees your website’s conversion rates. These can give you valuable insights about your website’s conversion potentials, and whether your SEO campaigns are racking up converts.
4.Are they Spending More Time on your Page?
As an SEO campaign frontrunner, you’d also like to ensure that the visitors spend a good amount of time browsing through your website. The longer the time they spend on your website, the more they learn about it, thereby giving you the opportunity to present content and products they’ll surely relate with.
Blogs are still top-tier when it comes to content strategy, but experimenting on other content types like infographics, video content, and other short-form content can also attract more audience. Always ensure your content is valuable, informative, and relatable to them.
5.Check your Backlinks!
Backlinks are substantial factors towards your website’s SEO performance. They are the links on websites other than your own that go back to a page on your website. Backlinks represent another website’s traffic coming to your own site. Therefore, The quality and quantity of your backlinks can help you rank higher in search engines
If another website links to your webpage, it establishes your website’s reputation and authority thereby increasing your rankings.
Getting more backlinks from established and reputed websites is the primary goal, and through checking it on third-party SEO tools, you can see what websites link up to your site and how each link performs.
6.See the Click-Through Rates:
Having your website come up in the search engines is just half the battle. Getting the people to click on it shall be your SEO campaign’s primary focus.
Ensure that the visitors visit your site upon seeing it on search engines. Click-through rates can give you a better insight for the same. Your keywords are instrumental to achieving high click-through rates, as this signifies your site is providing valuable information they search for.
7.Are the Users Bouncing In and Out of your Site?
Bounce rates measure the likelihood of your visitors visiting your site and leaving it soon after. High bounce rates indicates that your site isn’t providing the best value for their search, or your website isn’t user-friendly
If your website has high bounce rates, it’s an indication that you probably need to recalibrate your SEO campaign strategies.
8.Are there Returning Visitors?
Limiting bouncing visitors must be paired with increasing returning visitors. If your website provides them with relevant content, chances are they will return to your site and even recommend it to others.
Your SEO campaign can achieve this by providing them with user-friendly content that directly answers their needs and concerns. It will not only bring in new visitors, but also retain them for a longer duration.
9.Check your Website’s Domain Authority and Spam Score:
For the success of your website SEO, It is important to build up domain authority. It shows how your website performs on search engines against your competitors. Ideally, a domain authority score of 71 and above ensures that your website is trustworthy. You can make use of free tools like the one from Ahrefs to determine a website’s domain authority.
After domain authority, the next thing to review is its spam score. You can use spam checkers like this one from Moz. It ranges from 0 to 17, with 17 being the ideal score to aim for, since it means your site is free from spammy links.
Your SEO campaign should avoid using backlinks from sites with low domain authority. Alternatively, if you’re the one being backlinked, the website backlinking you must not be a low-authority domain as these can put your SEO campaign into trouble.
Is your SEO Campaign up and Running Effectively?
Not all SEO campaigns are the same. But they all help to achieve the same goal – get more traffic to the website and encourage the visitors to convert into consumers.
But it all comes down to how effective your approaches are.
Design a successful SEO campaign for your website with the top SEO agency in Melbourne – Elephant in the Boardroom! Let’s talk and we’ll give you the best approach for your upcoming campaigns right here!