How Video Walls Are Essential for Businesses?

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If you’re considering video wall technology and reading this article, you’re already aware that it’s one of the most effective ways to connect with customers and make a statement.

You intuitively understand that large moving images are exciting and immersive. Starting this research, you might want to get some ideas about how businesses are utilizing this impactful format, especially now that the industry has expanded to include interactive video walls, which provide even stickier and more memorable ways to engage with your audience. These are brand, loyalty, and revenue-building experiences.

HERE ARE THE TOP REASONS WHY LARGE FORMAT OR INTERACTIVE VIDEO WALLS ARE BENEFICIAL TO YOUR COMPANY.

  1. OUTSTANDING IMAGES AND EXPERIENCE

In the past, conventional wisdom and the availability of technology meant that businesses would use projectors to display large images. That technology required lens focusing, edge blending between two projected images, or in some cases, two projectors just to put enough light on the wall to create an image. Samsung video walls, BanQ video walls, and different other brands use direct view technology, such as LCD/LED screens, to provide an undeniably crisp and clear image as well as increased brightness.

Have you ever walked into an electronics store and come to a halt when you saw a screen with a magical landscape on it? Its clarity and experience caused you to pause and pay attention. Interactive video walls provide the same experience, capturing your customers’ attention with their brightness, contrast, movement, and color richness.

  1. THERE IS NO LONGER A PROBLEM WITH RESOLUTION.

One detail you must not overlook is resolution. Sports bars thrive on customer loyalty. The amazing game-day experience combined with great food/beverage/service builds loyalty. Larger-than-life screens with exceptional detail and contrast are what keep them coming back. The higher the resolution required, the larger and more detailed the image.

The number, size, and density of all the pixels required to create a clear image are referred to as resolution. If you can see individual dots from the desired viewing position, or if the image appears soft, the display hardware’s resolution is probably too low. With professional video wall design, you can get the best high-definition image possible and even combine multiple displays to create a wall that is as clear and as large as you want. There are numerous opportunities and options available to meet your specific requirements.

  1. EXTENSIVE PROCESSING ABILITY

Image processing power enables the display of many different types of content in a span across a large or uniquely shaped video wall. This processing can be handled within the screens themselves (for example, to split and span the image across multiple screens), or it can be handled by a separate piece of hardware. Your design team must understand your source and content requirements so that they can select the appropriate processing capabilities.

  1. CUSTOMIZED HARDWARE OPTIONS

In general, video walls are made up of many displays that are joined together to form a large wall with a single image, video, or presentation. While this is the foundation of a video wall, you have the freedom to design your own.

The combination of displays, for example, can determine the size and dimension of the wall. Creative shapes that fit the presentation or brand are used in video wall design. Because a video wall can be customized by combining multiple displays, you have the freedom to create the best wall for your needs.

Commercial-grade video wall hardware, in addition to providing design flexibility to match architectural features, provides the long runtime capabilities required by a business to play content during operational hours every day. Commercial video walls are constructed using technologies and components that are specifically designed to run for extended periods in adverse conditions.

  1. PRESENT YOUR CONTENT HOWEVER YOU WISH

Do you want customers to pause at the store’s entrance because your wall catches their eye? Do you want an interactive video wall to help them with any questions they may have while viewing your products?

Whether your content and messaging requirements are passive (e.g., brand building, national campaign activation, bold offer-based material) or interactive (e.g., virtual fitting room, social media powered), video walls allow you to go BIG.

  1. IMPROVE CUSTOMER INVOLVEMENT

An interactive video wall can make or break your company. When a product for sale can be made to feel personalized, a typical customer feels compelled to purchase. A video wall installation takes this into account and positions the content so that the viewer can imagine themselves as a user by configuring, browsing options, and holding the item in their (digital) hands.

An interactive video wall will encourage customers to take action, whether they have a question about the product or want to learn more about you. This is an opportunity to collect valuable data about your customers with the potential for increased conversion.

  1. PROVIDE CUSTOMERS WITH EDUCATIONAL MATERIALS

Some products or services require more than just promotion to gain a customer’s attention, which is where an interactive video wall comes in handy.

For example, if you sell tyres, you will encounter customers who require compelling reasons to upgrade to a premium tyre. A video wall design in the waiting room can assist you in making that sale by explaining the difference between standard and premium tyres and how the choice can affect the customer’s pocketbook, safety, and overall driving experience.

  1. MAKE YOUR COMPANY ADAPTABLE AND FLEXIBLE

As business owners, we must be adaptable. Our businesses are stronger and more adaptable to changes in the industry when we have the technology and resources to pivot.

Installing a video wall makes it simple to change promotions, menus, and any other type of content displayed in the store. Rather than ordering new materials, replacing signage, or dealing with outdated technology that no longer meets your needs, you can make changes to a video wall instantly.

  1. DISTRIBUTE YOUR BRAND

Everything revolves around your brand. It’s your reputation; it distinguishes you and creates opportunities for customer trust and loyalty. Your brand does not simply represent you; it also represents how customers perceive you.

When you decide to pursue video wall installation, it demonstrates trust in the brand story and an investment in improving the customer experience. Walking through the door and being greeted by your images, POV, product, messages, and large representations of them, as well as the community of brand followers, sends a strong message that says, “Our brand believes these things, and you, are important.”

  1. YOU HAVE THE ABILITY TO TELL YOUR STORY

They may not have given it much thought, but every business tells a story in everything they do. You’re telling a story about the customer and their needs, empathizing with them, and offering a solution. Even if you train your employees or market your unique value proposition, communicating the message can be difficult.

Your interactive video wall can tell your story as customers spend time in your establishment, providing promotional content, testimonials, and more.

  1. PROMOTE PRODUCTS IN RESPONSE TO DEMAND AND SEASON

You may have products that sell better during certain seasons. If you sell a lot of one product in the summer (say, a popular pair of sunglasses), you should start promoting other products in your store to help boost those sales as well (like a complementing baseball cap).

After all, if a customer is already looking for something specific, this is an opportunity to sell related products and provide additional options. You’ll be able to communicate with your customers more quickly and efficiently once you have a video wall installed.