IMARC Group’s report titled “Massage Chair Market Report by Conventional/Robotic (Conventional, Robotic), Product Type (Inversion Massage Chairs, Zero Gravity Massage Chairs, Targeted Massage Products, and Others), End Use (Commercial, Residential), Distribution Channel (Specialty Stores, Online, Supermarkets and Hypermarkets, and Others), and Region 2024-2032“.The global massage chair market size reached US$ 3.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.1% during 2024-2032.
Factors Affecting the Growth of Massage Chair Industry:
- Rising Awareness about Health and Wellness:
The global massage chair market is experiencing significant growth due to the increasing awareness about health and wellness among consumers. In the fast-paced world today, individuals are more stressed and fatigued than ever before, which has led to a growing interest in relaxation and stress relief solutions. Massage chairs offer a convenient and effective way to relax and alleviate stress, making them an attractive option for individuals seeking holistic well-being. As individuals become more health-conscious, they are actively looking for ways to incorporate self-care into their daily routines. Massage chairs provide a compelling solution by offering various massage techniques such as shiatsu, Swedish, and deep tissue massages, all from the comfort of the home of an individual. This factor has significantly boosted the demand for massage chairs, as they align with the broader trend of prioritizing health and wellness.
- Significant Technological Advancements:
Another driving force behind the global massage chair growth of the market is continuous technological advancements. Manufacturers are constantly innovating to enhance the user experience by incorporating cutting-edge technologies into their products. Features such as zero-gravity positioning, body scanning, and air compression systems have become standard in modern massage chairs. These technological improvements increase the effectiveness of the massage and also make the chairs more user-friendly and customizable. Additionally, the integration of smart connectivity features, such as smartphone app controls and Bluetooth speakers, has further boosted the appeal of massage chairs among tech-savvy consumers. As a result, the market continues to expand as manufacturers compete to offer the latest and most advanced features.
- Increasing Aging Population:
The global aging population is a significant factor driving the demand for massage chairs. As the global population continues to age, there is a growing need for solutions that address age-related health issues, such as muscle stiffness, joint pain, and circulation problems. Massage chairs have gained popularity among seniors as they offer a non-invasive and convenient way to alleviate these common discomforts. Moreover, healthcare professionals often recommend massage therapy for managing certain medical conditions, and massage chairs provide a cost-effective and accessible way to receive these therapeutic benefits regularly. The need of the aging population for pain relief and relaxation is expected to drive sustained growth in the massage chair market, particularly in regions with a rapidly aging demographic.
Leading Companies Operating in the Global Massage Chair Industry:
- Bodyfriend
- Cozzia USA
- Daito Denki Kogyo Co., Ltd.
- Family Inada Co. Ltd
- Fujiiryoki
- Human Touch
- Infinity
- Kahuna Massage Chair
- Luraco
- Ogawa
- OSIM International Ltd
- Panasonic
- Shanghai Rongtai Health Technology Co. Ltd.
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Massage Chair Market Report Segmentation:
By Conventional/Robotic:
- Conventional
- Robotic
Robotic massage chairs dominate the market due to their ability to provide consistent and customizable massages with advanced features, meeting the growing demand for convenience and personalized relaxation solutions.
By Product Type:
- Inversion Massage Chairs
- Zero Gravity Massage Chairs
- Targeted Massage Products
- Others
Based on the product the market has been divided into inversion massage chairs, zero gravity massage chairs, targeted massage products, and others.
By End-Use:
- Commercial
- Residential
Commercial sector holds maximum number of shares due to the extensive adoption of massage chairs in businesses, including spas, hotels, and corporate offices, to enhance consumer experiences and employee well-being.
By Distribution Channel:
- Specialty Stores
- Online
- Supermarkets and Hypermarkets
- Others
Specialty stores represent the largest segment due to their specialized focus on offering a wide variety of massage chairs, providing consumers with a dedicated and knowledgeable shopping experience tailored to their specific needs.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Global Massage Chair Market Trends:
The rapid urbanization of many countries has led to increasingly sedentary lifestyles. With more individuals working desk jobs and spending extended hours in front of screens, there is a higher prevalence of posture-related issues, muscular tension, and stress. Massage chairs offer a convenient solution to combat these problems, making them attractive to urban populations seeking relaxation and relief from the physical strains of modern life. Additionally, the growth of e-commerce and online retail channels has significantly expanded the reach of massage chair manufacturers. Consumers can now easily browse, compare, and purchase massage chairs online, providing them with a broader selection and often competitive pricing. This convenience has contributed to the expansion of the market, as consumers from various geographic locations can access and order these products with ease.
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