The global parenting apps market forecast is expected to grow from US$ 472,397.3 thousand in 2021 to US$ 788,785.2 thousand by 2028; parenting apps market share is estimated to grow at a CAGR of 7.6% from 2021 to 2028.
During the pandemic, the digital behavior among kids has impacted the stress levels due to prolonged internet usage, prolonged screen time, and access to the internet, which has exacerbated mental stress, anxiety, and compromised online safety. The internet provides exposure to kids to lots of inappropriate content, violent and sexual content in the media. Thus, it becomes essential to monitor and control their online activities to maintain the healthy mental stability of kids. Hence, parenting apps play a crucial role in looking after the kids’ activities and monitoring, restricting, and managing what kids are doing with their digital devices. There are a wide variety of programs such as blocking and filtering websites and content, limiting their time online, recording their activities and viewing their browsing history and communications. Technology continues to evolve, and the Internet of Things (IoT) brings even more connected devices to households. Hence, the increase in internet penetration for businesses and education purposes has augmented the need for parenting apps, further driving the parenting apps market growth.
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Companies Profiled in this report includes:
- AppClose, Inc.
- Baby Connect (Seacloud Software)
- Blub Inc.
- Med Art Studios (Sprout Baby)
- Parent Cue
- Playfully LLC
- Human Improvement Project LLC
- Winnie, Inc.
The COVID-19 pandemic has severely impacted the European countries, such as Italy, Spain, France, and Germany, with Italy being the most affected. The countries in Europe have experienced a worst situation in terms of economy and consumer spending owing to pandemic in 2020. However, in 2021, with the relaxation of lockdown measures, the app providers started the business with reframed strategies. Schools and offices remained closed due to the pandemic, making the kids and parents stay home, hampering their education. Thus, the demand from parents for installing the apps and the need for monitoring and looking after their kids have increased significantly. As a result, the parenting apps market is expected to remain unaffected by the emergence of COVID-19 pandemic. The number of internet users increased significantly during the pandemic and is expected to continue to rise in the coming years. Thus, the pandemic has positively influenced the demand for parenting apps, which is expected to drive the parenting apps market industry during the forecast period.
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Parenting Apps Market Segmentation:
- Monthly Subscription
- Annual Subscription
- Sleep and Movement Tracking
The overall parenting apps market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the parenting apps market analysis. The process also serves the purpose of obtaining an overview and forecast for the parenting apps market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the parenting apps market report.
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