Personalized Nutrition Market Gears Up for Explosive Growth, Reaching $36.8 Billion by 2030


The global personalized nutrition market is on track for a surge in growth, reaching an estimated USD 36.8 billion by 2030. This translates to a robust compound annual growth rate (CAGR) of 15.8% during the forecast period of 2023-2030, up from USD 11.4 billion in 2022. This press release explores the key trends, potential challenges, and regional variations shaping this exciting market.

Key Players

The major key players are Amway (US), BASF (Germany), DSM (Netherlands), HerbalifeNutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US), Wellness Coaches USA, LLC., Atlas Biomed Group Limited (UK), and Others.

Market Analysis

Several factors are fueling the personalized nutrition market:

  • Growing consumer interest in preventative healthcare and proactive wellness management.
  • Rising awareness of the connection between individual needs and dietary choices.
  • Increasing adoption of digital health solutions and personalized nutrition apps.
  • Growing prevalence of chronic diseases like obesity and diabetes, prompting a need for tailored dietary plans.


By Product Type

  • Active Measurement
  • Standard Measurement

By Form

  • Tablets
  • Capsules
  • Powder
  • Liquid
  • Other Forms

By Application

  • Standard Supplements
  • Disease-based

By End User

  • Direct-To Consumer
  • Wellness & Fitness Centers
  • Hospitals & Clinics

Impact of the Russia-Ukraine Conflict

The ongoing conflict between Russia and Ukraine is likely to have a limited impact on the global personalized nutrition market. While supply chain disruptions and potential limitations on specific ingredients might occur in certain regions, the long-term outlook remains positive due to the market’s focus on digital solutions and data-driven approaches.

The Impact of Economic Slowdown

An economic slowdown could potentially lead to cautious consumer spending, impacting the market for premium personalized nutrition services or products. However, the increasing availability of affordable digital tools and the emphasis on preventative healthcare are expected to mitigate this effect.

Regional Analysis

North America currently holds the dominant position in the personalized nutrition market due to its established healthcare infrastructure and early adoption of digital health technologies. However, the Asia Pacific region is expected to experience the fastest growth rate during the forecast period. This is driven by factors such as rising disposable incomes, growing health concerns, and increasing internet penetration in this region.

Key Takeaways

The personalized nutrition market presents a significant growth opportunity due to the growing emphasis on individual health and well-being. Advancements in technology, coupled with rising consumer interest in preventative healthcare, are expected to propel the market forward.

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