Probiotic Supplements Market is anticipated to record a valuation of US$ 11,529.10 million by 2028, a recent study by The Insight Partners


The global Probiotic Supplements Market size is expected to reach US$ 11,529.10 million by 2028, registering a CAGR of 7.6% from 2022 to 2028, according to a new research study conducted by The Insight Partners.

Rising Demand for Probiotic Supplements for Women Boosts Probiotic Supplements Market

Women experience specific health and well-being concerns that are influenced by genetic and hormonal changes throughout their lives. These issues can affect their immunity, mood, and digestive health, among others. Probiotics are gaining recognition as valuable support for women’s health, mainly due to their ability to restore digestive and vaginal microflora balance, thereby contributing to mental well-being, digestive and vaginal health, and natural defenses. Lactobacillus spp. dominates the female vaginal microbiota. Therefore, probiotic supplements that contain lactobacillus strains, especially Lactobacillus rhamnosus and Lactobacillus fermentum, can help prevent bacterial vaginosis, urinary tract infections, and yeast infections. For example, in March 2022, Queen V, a feminine wellness brand, launched DD Probiotic Daily Dose Supplement to promote vaginal health by balancing yeast and bacteria while supporting digestive, immune, and antioxidant health. Probiotic supplements enhance immunity, increase fertility, and improve overall gut health among women. Additionally, probiotic supplements can help alleviate menopausal symptoms, such as low mood, vaginal dryness, weight gain, and bone health degradation, by balancing vaginal microflora, boosting estrogen levels, supporting overall gut health, and increasing nutrient absorption.

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According to the National Centre of Biotechnology Information (NCBI), women are two- to six-times more likely to experience irritable bowel syndrome than men, and this disease is diagnosed at a rate of 2:1 in women compared with men. Hence, they tend to focus on their health to stay fit and avoid infections and illnesses. This has led to high demand for probiotic supplements that support women’s health.

The COVID-19 pandemic had a significant impact on the probiotic supplements market.

Lockdowns, travel bans, and business shutdowns disrupted manufacturing processes due to restrictions imposed by government authorities in various countries. However, the pandemic also led to an increased demand for probiotic supplements as consumers sought out immunity-boosting and nutritious products. This resulted in a surge in sales of dietary supplements, including vitamins, multivitamins, and probiotics.

However, the pandemic also created operational difficulties, raw material shortages, and insufficient inventories, which led to a demand-supply gap and hindered the profitability of many small and large-scale players in the market. In 2021, as economies resumed operations and restrictions were relaxed, the global marketplace saw a boost. Manufacturers were permitted to operate at full capacity, helping them to overcome the consequences of the demand-supply gap and other repercussions. As a large number of citizens of many countries were fully vaccinated by 2021, probiotic manufacturers focused on scaling up their production operations to revive their businesses.

The probiotic supplements market is segmented based on product type, distribution channel, and geography. The market includes capsules and tablets, gummies, powder, and other product types, while the distribution channels include supermarkets and hypermarkets, specialty stores, online retail, and others. North America dominated the market in 2021, but Asia Pacific is expected to register the highest CAGR during the forecast period. The “Probiotic Supplements Market Analysis to 2028” is a specialized and in-depth study of the food and beverages industry, aiming to provide an overview of the market with detailed segmentation.

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