Respondents then answer on a 0-10 scale.
Those qualitative responses, to me as a marketer, are the most interesting piece of the information, although everything else is important too.
As a result, it had to move up its deadlines, which meant some sports scores no longer make it into the paper.
The Daily News heard about it in its most recent NPS survey.
We have to pick our battles.
The qualitative data we get back from our NPS questions are incredibly helpful in helping us to prioritize what we do next to reduce our churn and to make sure people still like us. Every Thursday, we take an in-depth look at one rad thing in journalism, share lessons, and point you toward other useful resources.
Before we dive in, some disclosures.
The Lenfest Institute has supported the Daily News through a couple of programs.
In fall 2017, the paper introduced a digital pay meter on its website.
The Daily News spent months researching how to implement the meter, and working out how to best communicate the change to readers.
But as it has built out its paying digital audience, the Daily News has wanted to better understand what its subscribers think and how it can better serve them.
The Daily News had previously used NPS, but it began using the survey methodology again in earnest early last year.
It sent out email surveys to its subscribers, and it segmented the audience based on print-only subscribers, digital-only subscribers, print plus digital subscribers, and readers who have registered with an email address.
Similarly, another issue that stood out was complaints about bias.
Most of the comments, Easton said, criticized the paper for having a liberal bias, but it also received some comments about perceived conservative bias.
That was a real warning.
We just want to be nudged in a direction.
It found significant differences between audiences.
While all segments said the Daily News was the most essential to their lives, print-only subscribers said local TV news was the next most essential.