The eCommerce sector is flourishing and is a good factor for aspiring and new companies. But it can be a problem, also, since market competition in nearly every eCommerce sector is soaring.
In such a in-demand market, how do you be different? Content marketing and SEO must be top of your list because research suggests that the majority of buyers look up products on the internet before purchasing.
Content marketing that is focused on SEO can be a lengthy and arduous game. However, by implementing the right strategy and keeping up on the most recent market trends it is possible to climb up several positions on the search engine results and move closer to achieving your business objectives.
In this article we’ll examine the various trends in eCommerce content marketing that focus on driving organic traffic via SEO. Let’s begin!
1. Video Content Marketing
As time passes the methods of consumption of content have been evolving quickly into new formats. Video content has been in use for quite a while. In 2021, we can expect to see the demand for videos grow – for people as well as search engines.
This is particularly relevant especially if you’re working in the eCommerce market. It is possible to experiment with different kinds of formats for videos and bring more customers to your website.
For a boost in video SEO, you should start by using YouTube. Did you realize the fact that YouTube is the second most popular search engine in the world, after Google? Optimizing your YouTube videos YouTube to be relevant for keywords and making high-quality videos will quickly draw notice from those who are interested. In this way, your YouTube videos could be featured on YouTube’s “Videos” tab in Google search results.
You could embed these videos on your site. In this way, you’ll enhance your website’s users’ experience (UX) signalling and help you engage your users better. It is also possible to translate these videos into text in order to make them appear in Google results pages for search engines (SERPs).
2. Optimize for Search Intent for Semantic Search
For some time, Google has been stressing the importance of user intent. In 2021, you shouldn’t expect to rank for specific keywords without taking into account the proper intention. So what do you do in creating content that meets the search engine’s intent?
Keep in mind that keywords can be used in multiple ways, so it is crucial to determine the right meaning so that you can design content that is based on the correct purpose for the reader. The intent could refer to the meaning literal of the word or dependent on other aspects. In other words, the intent could be commercial or informational. Check out the different types of intent listed below.
Therefore, in order to provide the best user experience to your website visitors and get high organic rankings, you must think about user-centricity as part of the process of determining keywords.
This can be done by studying the results present on the top page, and examining the overall motive behind these. To make sure you are doing it correctly it is important to consider the commonality of intent across the search results.
3. Voice Search Optimization
With the increasing number of digital assistants integrating to our daily lives optimizing voice search is yet another SEO-related marketing strategy to keep an eye on. Research shows that more than fifty percent of consumers are searching for products using voice search..
Optimizing your voice search for optimal results can make you appear in products-related and informational search results. In addition, if the owner of a local shop using voice search, it can provide advantages.
Voice search is typically a type of search which are conversational. For instance instead of looking for the process of order fulfillment (as you would normally use in a basic Google search) Voice-based searches generally have a informal tone similar to that of the process of order fulfillment?
Therefore, make sure it is optimised for long-tail conversational keywords. Additionally, think about the use of natural language in your content, and also more-question-based keywords.
Another excellent tip is to include FAQs that provide clear and precise answers to questions. There are FAQs that you can include on your home page or blog posts, product pages and even create an FAQ pages on your website.
4. Focus on Improving E-A-T
E-A – competence, authority and credibility is a concept that SEO experts are familiar with. The focus on improving E-A-T has grown over the last few years, and it is possible to anticipate it to grow further in the months to come.
The name itself suggests that E-A-T is a symbol of the knowledge, authenticity, authority and credibility of your website and content. If you don’t provide authentic, unique, precise and reliable content, you’re not going to do well with E-A.T.
What is E-A-T like for eCommerce sites? Begin by making sure you are using better E-A.T for both content and pages for products. For content you can be sure that your content is accurate. Engage experts and authors to write your content and make sure that you provide content that is completely reliable.
On the page of products, guarantee more efficient E-A-T by providing accurate descriptions and photos which are true to the products. A key element here is the reviews. If you have high-quality information on product page, you can anticipate more positive reviews and ratings which will result in higher ranking on search engines.
5. Long-Form Guides
Search engines such as Google prefer lengthy, thorough content since it contains all the information a user may require, so the user does not have to go through a variety of websites to find the information they’re looking for.
Yes, 2000+ words of content can be beneficial for human beings and search engines, but this is long, comprehensive content with a minimum of 10,000 or more. Content pieces like these provide deep and well-researched details on a particular topic in various media formats to help support the guide.
A foundational piece of content can transform your search engine ranking and help you gain the proper organic traffic for your eCommerce items.
There you have it – a checklist of SEO-focused content marketing strategies that eCommerce businesses should test to implement in the coming years and afterward. SEO is a lengthy slow and steady process that can yield amazing results in the end. Utilizing these strategies will provide you with an edge on your journey and will aid you in reaching your search engine optimization goals more quickly.