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What would it mean for your company to get one million followers on Instagram?
Instagram has more than one billion users and is continuing to attract more people every day; as a result, it has proven to be an incredible marketing tool for company owners who want to expand their consumer base.
To tell you the truth, achieving this is not going to be an easy task; but, doubling the number of people who follow you on Instagram is likely to have a significant positive impact on your company.
Increasing the number of people who follow you on Instagram will not only broaden your audience, but it will also have a significant impact on your company.
Instagram may not have quite as many users as Facebook’s 1.4 billion, but it has a much greater percentage of individuals actively participating than Facebook does. A research conducted by Forrester found that the rate of brand interaction on Instagram was 58 times greater than the rate on Facebook.
These are all wonderful things, but how do I go about doing this?
Wonderful that you inquired!
In this piece, I will discuss several strategies for naturally expanding your Instagram following without resorting to purchasing additional followers.
Let dive in…
Develop a content marketing plan for social media.
A social content strategy is a plan that helps you focus on the main things that would increase the number of people who follow you on Instagram while also making it easy for you to track the outcomes of your efforts.
This should always be the first thing you do regardless of the social media network or project you are working with, and you should do it as soon as possible. You won’t have any trouble organising the workflow of your team when you use a content marketing plan, and it will also assist you in keeping an eye on your material. Learn who your brands are in addition to developing a plan.
What do you want to accomplish with your plans?
What you want to do is not actually increasing the number of people who follow you on Instagram; rather, it is what you want to accomplish with the followers you already have.
Do you want to increase the number of people who subscribe to your email list, place more orders, or make more sales? You would have a better understanding of who the most appropriate individuals to target as a result of this.
Know your target audience
When developing your plan for social content marketing, you will also need to have a solid understanding of the demographics of the people you intend to reach. Are they students, working professionals, or people who own their own businesses, etc.?
You will have a better understanding of the type of content that will resonate better with your target audience once you have put together some example audience personas. This, in turn, will lead to the appropriate sort of followers following you, which will result in increased engagement with your brand.
You should also think about the timing of your posts. This will assist you in getting the most amount of engagement possible. Check out our guide on the most optimal times to post on Instagram for further information.
A helpful hint is that in addition to developing a content plan, you should also develop a set of social standards for your business to follow in order to ensure that it upholds a professional quality on social media.
Create an outstanding vita and profile for yourself.
Everyone can see what you stand for and how professional you are based on what’s in your bio and profile on Instagram. If your bio isn’t well written, it might hurt your reputation. Your online reputation is mostly determined by your bio and profile, which is why major firms like Facebook and Twitter are always working to improve their interface design.
You need to have a look at your Instagram profile before you do anything else to increase the number of followers you have. Make sure that your brand is portrayed accurately in both your bio and your profile by giving it the attention it deserves. It should be able to demonstrate to your followers the values and principles that underpin your brand.
By taking a glance at their Instagram bio, you can see what ShipBob is all about: eCommerce shipping:
Instagram profiles and biographies.
You may further optimise your author bio by using an Instagram bio link software such as Shorby. This would allow you to display more links all at once, which would be beneficial to your readers.
Connect all of your different social media profiles to one another.
Do you have a significant social media presence across a variety of different social media platforms?
Do you currently have a significant number of people following you on Facebook?
If this is the case, you should inform the people who follow you on other social media platforms about your Instagram account and include a link to your profile on Instagram in your bio or description on those other networks. Your number of Instagram followers will see a great, easy, and speedy rise if you choose to proceed in this manner.
This is an effective method for maximising the development potential of other social media networks, such as Facebook, Twitter, LinkedIn, and Pinterest, which are also covered.
Promote your own content while also using branded hashtags.
Keeping your existing social media accounts up to date on a consistent basis is already a challenge, and adding a new social media platform to the mix may make this already challenging task much more so.
Cross-promoting your material across all of your social media accounts will make it much simpler for you to manage all of these accounts, so be sure to take advantage of this feature. You can also cross-promote your branded hashtags in the same way.
Repurposing your existing material so that it may be used on several different social media channels is the most effective strategy to achieve this goal. Infographics are most suited for Instagram, but you may reuse them as photos for Facebook or short words for Twitter.
This is the essence of what it means to repurpose existing material. It is the same information presented in a variety of ways. The most exciting aspect of the material is that it can be turned into a video, and you can still publish it to YouTube.
In practise, you are pushing your content across several media while also developing consistent brand narratives in each of those channels.
Hold a competition or organise some freebies.
The use of this strategy will quickly and effectively increase the number of followers you have on Instagram.
You won’t necessarily be out of money if you run a contest or perform a giveaway, but you will need to have a prise that will appeal to the sort of people you’re wanting to follow you in order to be successful.
Do you remember hearing about audience personalities earlier? The thing you’ll need to do in order to get your ideal follower to follow you is to provide them something of value in exchange for their following you.
The above illustration comes from Zoma, a firm that manufactures mattresses and other types of bedding. They had a contest a year ago and awarded a free Zoma Sports Mattress as the prise. All you had to do was stick to these three basic guidelines: if you want to participate, you need to follow their account, like the post, tag two friends, and comment on your fitness objectives.
Hold a competition or give something away – the Zoma example
It would be pretty strange if their reward was a year’s supply of pies due to the fact that pies are not connected to their brand identity, nor would it attract the sort of follower that they are looking for.
If you run a food blog, you could sell an electronic cookbook; if you run an email marketing business, you could sell a guide on how to increase the number of people who subscribe to your emails or an online course.
You will end up with actual Instagram followers, which will have a great impact on your business, if you choose certain solutions, despite the fact that these options will cost you more time than money.
When you are just starting out, you should try to avoid winning any financial prizes. Don’t get me wrong—cash may be a wonderful prize—but the fact remains that currency is the same for everyone. Once you offer a reward of $1,000 for someone to win, you could attract a lot of followers very fast; but, it’s quite probable that these followers won’t connect with your account in the future, and some of them might even abandon you if they find out they didn’t win.
Keep in mind that quality is more important than quantity, and it is always preferable to have 1,000 very specialised engaged followers rather than 10,000 random unengaged followers.
Work on developing a solution that you might use as a prise for a giveaway after determining from your audience personas what their most pressing problems are. This is an excellent method to get things started off on the right foot.
Participate in popular conversations
Following the hashtags used in the business and also making advantage of it
Influencers have found that actively taking part in popular dialogues on a consistent basis is of tremendous assistance to them. You may also capitalise on this opportunity for the benefit of your viewers.
Make insightful contributions to a topical discussion taking place on Instagram, and invite others to participate in the discussion by tagging them in your comments.
It does not have to be a discourse on your specific area of expertise; instead, you may participate in a discussion about something more broad, such as politics or celebrity gossip, to name a few examples.
Your visibility will rise as a result of your consistent participation in ongoing popular topics, and your organic reach will expand. If you want more people to visit your content, you should always make effective use of trending hashtags.
Work along with other people who have influence.
When you cooperate with other social influencers in your field, it may be simpler to increase the number of followers you have. Conduct in-depth research to identify key influencers in your industry and then develop a spreadsheet to track their information.
If you want to collaborate with influencers in your space, one of the best places to start is by following them. Always look for opportunities to interact with influencers by leaving consistently helpful comments and tagging other influencers in your posts.
The fact that you are doing all of these things will place you on the radars of the influencers, but it does not imply that they will reach out to you. Therefore, you will typically be required to make the first move, which entails making contact with the influencers in your field and presenting them with a proposition that would be beneficial to both sides.
Managing the collaboration manually might be challenging at times; however, you can always consider using content collaboration software and tools to develop and manage these types of collaborations instead of doing it manually.
Create consistent content
How frequently do you make changes to your profile during the day? If you do not regularly provide new visual material to your Instagram profile, then you are contributing nothing to the solution of the problem.
You need to be constant and diligent about upgrading the material that you have on Instagram, just like you should be doing this for all of your marketing channels.
Develop stunning infographics and photos that will encourage people to share their thoughts and tag their companions. You will need photographs that are captivating, and Visme makes it simple to acquire such images. Visme is an excellent application that comes with a wide variety of pre-made templates that can simplify and speed up the process for you.
Schedule your content
Let’s be honest: manually posting new content every day is not a simple task, unless you have the full day free to devote to it.
Because of this, the most effective strategy is to set aside some time to develop a large amount of material for your Instagram, and then schedule it using a social media scheduling service. Alternatively, you may utilise a marketing calendar to organise your content in advance.
In point of fact, there are entire systems that have been built particularly to aid with marketing on Instagram and scheduling posts on Instagram.
You can plan, create, and schedule your Instagram content for a whole week, fortnight, or even a month ahead of time if you just set aside some time for this purpose. Job done!
Create some interesting captions.
caption for Instagram posts using instasize.
Descriptions of what your visual material is all about can be found in the form of captions. They may be as short as a sentence or as long as a paragraph, but the ones that explain the image’s purpose in more depth are always going to be the finest ones.
For illustration’s sake, your image may depict you gazing out the window at the rain. If you want your caption to genuinely excite and captivate the audience, you’ll need to include a lot more than “I’m locked indoors because of the rain…” because, well, that is clear, and you don’t need a caption to tell you that. What you need is something that will really grab their attention.
You may think about what you were thinking at that particular instant in time, or you could consider the reason why you were staring out the window. Then, to make it more engaging for the audience, you should pose a question and invite others to react on it. For example, what do you do to keep yourself occupied while it’s pouring outside? Please let me know…
Because the majority of photographs generally explain themselves, you should make use of the caption to provide further information, ask questions, and actively promote involvement from those who view your post.
To improve the quality of your Instagram captions, you should include a call to action and focus on evoking strong feelings through the visual information you share.
Utilize location tags
If your visual content may be associated with a specific place, or if your company has both a brick-and-mortar and an online storefront, it is in your best interest to include location tags in your visual content.
Your visual material would be significantly more visible to people that are in the same general vicinity if you did this. When compared to audiences in more remote regions, audiences that reside in the same location or in adjacent locations tend to convert at a higher rate.
Have you been to a conference or event, or are you hosting one? When interacting with other individuals who attended the event or who could perhaps be interested, location tags are the most effective way to do it.
Interact with the people who are already following you.
Remember that every single one of your Instagram followers is important, regardless of how many you have. Behind every Instagram page is a genuine person with a real life and a real set of emotions.
Respond to each and every one of the people who like your post or leave a remark by clicking on each individual user’s name. You may express your thanks to someone by simply talking to them or enjoying the things they’ve shared. Learn a little bit about a handful of them.
Remember that in order to build a following or any kind of fan base, you need to be present and socially available on social media in order to engage with your current followers, which takes time, and as your following increases, you will find it more difficult to keep tabs on every follower. However, engaging with your current followers takes time.
Because of the persuasive power of word of mouth, the more people you know, the greater the likelihood that each of those individuals would tell at least two others about you. This might result in an increase in the number of people who follow you.
Making the most of the people that follow you on Instagram
When it comes to social media platforms, Instagram is one of the best options for showcasing your company and connecting with other users.
However, if you want to be successful in expanding the number of people who follow you on Instagram, you need to focus on attracting the kind of followers that will have a good influence on your company.
Keep in mind that quality is more important than number; a smaller following that is actively engaged is more likely to create more sales as compared to a larger following that is filled with random followers who aren’t interested with your business, your mission, or your content.
Include the following in your social media plan in order to find these perfect followers:
Check both your bio and your profile to see whether it provides enough information about who you are and what your company does.
Have you made use of the following you have built up on your other social media platforms?
Make use of your existing content across a variety of social media networks.
Hold a contest with a reward that will particularly appeal to the people that make up your target audience.
It is not necessary for the conversation to be directly related to your company for you to participate in it in order to get your name out there.
Join forces and work in conjunction with other influential people.
Make sure the material you provide is reliable and helpful, and save yourself some time by using a scheduling tool.
You should make it a point to write interesting subtitles for each post that you publish.
If it’s appropriate to do so, use location tags.
Last but not least, you shouldn’t pay too much attention to the people who are already following you because they are the ones who are familiar with you, appreciate you, and are the ones who are most likely to organically spread the word!
The implementation of these into your social media plan may take some time as well as a significant amount of effort; nevertheless, the outcomes will be well worth the wait!