Strategize. Prioritize. Invest. Integrate. Measure. These five words represent the key principles of a successful social media strategy, and at Nvent Marketing, we believe that they should be the foundation of every company’s approach to the digital world.


Gone are the days when social media was seen as a simple way to “get our name out there.” In today’s fast-paced world, social media is a powerful tool that can be leveraged to drive new customer acquisition, build brand awareness, and increase sales. However, to fully realize the benefits of social media, companies must move beyond an old-school mindset and prioritize it as a key investment.

Step 1: Strategize

The first step to creating a successful social media strategy is to clearly define your goals. Whether you’re looking to drive new customer acquisition, build your brand, or connect with your customers, having a clear understanding of your objectives will help you create a strategy that will achieve your desired outcomes.

Step 2: Prioritize

Once you have a clear strategy in place, it’s time to prioritize. Not all social media platforms are created equal, and it’s important to determine which platforms are best suited to your goals. For example, if your goal is to build your brand, you may want to focus on platforms like Instagram or LinkedIn. Conversely, if your goal is to drive sales, platforms like Facebook or Twitter may be a better choice.

Step 3: Invest

Social media requires investment, both in terms of time and resources. It’s essential to be willing to invest the necessary resources to achieve your goals, whether that means hiring a social media manager, investing in advertising, or allocating resources to create high-quality content.

Step 4: Integrate

Social media should not be seen as a standalone tactic. It should be fully integrated into your company’s overall product marketing, targeted demand generation, and customer experience strategy. By doing so, you’ll be able to maximize the impact of your social media efforts and achieve your goals more effectively.

Step 5: Measure

Finally, it’s crucial to measure your results. This will allow you to understand what’s working and what’s not, so you can make informed decisions and continue to improve your strategy over time. Make sure you have the right tools in place to track your results, analyze your data, and make data-driven decisions.

In conclusion, social media is no longer a secondary tactic. It’s an essential component of any business strategy, and companies that prioritize it and invest in it will reap the rewards. By following the five key principles of Strategize. Prioritize. Invest. Integrate. Measure, companies like Nvent Marketing can create a successful social media strategy that drives new customer acquisition, builds brand awareness, and grows their business. So, why wait? Start strategizing today!