Search Engine Optimization (SEO) is a process that online retailers cannot ignore if they want a successful online business. The success of your internet business depends on how well you execute your online marketing strategy and especially search engine optimization.

The key to online success depends on good SEO practices and following the rules set by the major search engines.

Disappointingly, search engines update their algorithms regularly, and we’ve seen some major changes with recent major updates.

Whenever the major engines change their target positions, website owners and retailers are forced to change the way search engine optimization is implemented.

However, Victor Ijomah said that there are still some constants in SEO; If done right, you will see yourself flourish in the results pages.


Keywords are the foundation of search engine optimization. They are the backbone of your SEO campaign and essential tools in a website owner’s toolbox.

For this reason, keyword research is critical to every strategy and campaign. Successful websites that appear at the top of Search Engine Optimization results pages have a great understanding of what their core audience is looking for.

By choosing the right keywords for your business and optimizing your website for them, you will increase the number of visitors to your website and soon start enjoying the additional business it brings.

Before creating a website or online store, create a list of keywords that best describe your business and compare them to businesses in your niche market to see if they add value. You can also get help with your listing by using one of the many keyword tools available online, which will show you how many times a particular keyword was searched each month, how competitive it is, and what sites are searching for it. rank. They will also suggest alternative keywords that you may have missed.

Title tag

The title tag is a very important part of the web page when you are optimizing your website. Search engine spiders use title tags to determine the topic and target keywords of your content.

It is important that each page has a unique descriptive title that attracts the human visitor and clearly tells the search engine spiders what each page is about.

Description tag

The meta description tag is an important part of a web page not only for search engine optimization but also for the end user. This will be the first thing a potential visitor to your website will read, and you want to make sure they click on your link before all the other results on the page. Just like your title meta, make sure your description is unique on each page, optimized for your chosen keywords, and clearly describes what users will see after clicking your link.