The Benefits of Integrating ESG Criteria into Investment Strategies


ESG needs no introduction in the corporate sector. If you still need to learn about ESG, you must learn about it soon. In today’s era, most investment decisions consider ESG factors. According to a report, ESG practices can affect a company’s profits by 60%. A company cannot escape after mistreating the environment or society in today’s scenario. 

Investors and customers monitor the company policies and their impact on the environment and society. In 2023, market fluctuations have increased, with investors looking for long-term investments. ESG-centric investments can beat market fluctuations and offer long-term returns.

Read on to understand the benefits of integrating ESG criteria into investment strategies. 

Improved Returns

According to reports, ESG-centric companies tend to perform better than their peers. Did you know that around 49% of the world’s top 1,200 companies’ revenue comes from business activities supporting SDGs (Sustainable Development Goals)? The United Nations created the SDGs and asked corporate entities to achieve sustainability. Companies tend to improve their financial performance after adopting ESG practices.

When the financial performance of an ESG-centric company improves, investors will enjoy high returns. A company’s financial performance deteriorates due to market fluctuations, economic challenges, and many other reasons. An ESG-centric company can easily navigate the market and economic challenges, thus offering high returns. 


Stability is the main reason why investors integrate ESG criteria into investment strategies. In this era of uncertainty, finding stable investments that offer returns for a prolonged period might be a challenge. Many investors lost during the COVID pandemic as they invested in unsustainable businesses. Investments are prone to market disruptions and political, economic, and cultural changes. An ESG-centric investment will beat all the hassles to offer continuous returns. If you need help understanding the stability factor, seek ESG support from a third party.

Companies prioritizing ESG practices tend to experience fewer compliance hassles, public protests, penalties, and ethical dilemmas. Since customers recognize an ESG-centric company as a responsible corporate entity, it will always be operational. On the other hand, a corporate entity polluting the environment might cease to exist. Government authorities can penalize the company anytime for polluting the environment. Since the level of risk involved is high, such a company will only last for a while in the market. By investing only in ESG-centric entities or assets, you will enjoy returns without any risks.

Align Investments Easily 

You must have heard about aligning the portfolio with the investment strategy. Most investors need help deciding on the right investment strategy themselves. By integrating ESG factors, investors will get a new meaning. They will be smart enough to consider only ESG-centric companies or assets. When there is a fixed parameter like ESG, aligning the portfolio with the investment strategy becomes easy. You don’t have to worry about long-term returns when your portfolio consists of ESG companies and assets. By integrating ESG factors, the investment horizon will increase, and the investor will enjoy profits for the long term. 

ESG also helps investors align investments according to their personal beliefs or principles. Many investors want to work to improve society and the environment and need help to come across corporate entities actively doing so. By making decisions based on ESG factors, investors can ensure they contribute to improving the environment and society. One can invest in a company that promotes equal representation. By investing in such a company, one can play a part in boosting employee diversity. Investors can go for ESG support to align their portfolios with investment strategies.

Fewer Reputational Risks 

A company that does not follow ESG practices is always at risk. Since the demand for sustainability has increased in the past few years, regulatory authorities have become more concerned. New laws ensure companies diligently follow ESG practices. Some jurisdictions even check the carbon emissions of corporations. Companies with high carbon emissions have strict sanctions imposed by the regulatory authorities. Similarly, government laws require companies to think for the betterment of employees.

Companies caught polluting the environment or mistreating employees risk losing their reputation. The same happens with investors who have offered funds to the company. People within the industry might think you are promoting environmental damage by providing funds to non-ESG companies. To avoid reputational risks, investors can choose ESG-centric companies. Consumers love such companies as they are free from government penalties 

In Conclusion

If you know nothing about ESG, you can look for ESG support services. ESG support is offered by reputed research firms having access to new-age digital solutions. Investors can integrate ESG factors into their strategies easily with new-age solutions. So start focusing on ESG investments right away!