The Future of the Alternative Data Market: A Lucrative Growth Trajectory


The Alternative Data Market, valued at US$ 4.1 billion in 2022, is poised for remarkable expansion, projected to reach a staggering US$ 154.9 billion by 2031. This translates to an impressive compound annual growth rate (CAGR) of 49.8% from 2023 to 2031. The industry’s rapid growth is fueled by the increasing demand for unique and actionable insights that traditional data sources fail to provide.

Surge in Financial Sector Adoption

One of the primary drivers of this market’s growth is the financial sector’s adoption of alternative data. Hedge funds, asset managers, and other institutional investors are increasingly leveraging alternative data to enhance their investment strategies. According to a Global Hedge Fund Benchmark Study, 34% of hedge fund firms are investing in alternative data. This percentage is even higher among firms managing over US$ 1 billion in assets. By incorporating non-traditional data sources like social media sentiment, satellite imagery, and credit card transactions, financial institutions can gain a competitive edge, improve risk assessment, and make more informed lending decisions.

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Technological Advancements: AI and ML

The advancements in artificial intelligence (AI) and machine learning (ML) are significantly accelerating the utility of alternative data. Generative AI, a subset of AI that creates new data or content, is particularly noteworthy. It generates synthetic financial data to train ML models, thereby improving their accuracy. Additionally, generative AI can create new types of alternative data, providing deeper insights into market trends and consumer behavior. This opens up new possibilities for leveraging alternative data in innovative ways, from content creation to financial modeling and risk assessment.

Regional Insights: North America and Asia Pacific

North America is expected to dominate the global alternative data market due to its well-established financial sector. The presence of numerous investment firms and hedge funds in this region drives the high demand for data-driven insights. Conversely, the Asia Pacific region is set to experience the highest growth rate during the forecast period. Rapid economic growth in countries like China, India, and Southeast Asian nations is creating increased business activities and investment opportunities, thereby boosting the demand for alternative data.

Key Players and Market Strategies

Major players in the alternative data market include UBS Group AG, YipitData, RavenPack International S.L., and M Science LLC. These companies are heavily investing in research and development to introduce advanced alternative data technologies. By tapping into the latest market trends and continuously innovating, these firms aim to stay ahead in the competitive landscape.

About Us Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

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