The Need for Identity Certainty in Travel in a Post-COVID World

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The Need for Identity Certainty in Travel in a Post-COVID World

Many industries had faced changes and struggled amid the COVID-19 pandemic. Among the hardest-hit sectors of the economy are the travel and shared living industries due to the travel restrictions, physical distancing mandates, and social gathering limitations that reduced in-person business operations. It has forced airlines, hotels, and room-sharing providers to continue operating under limited capacity or close until quarantine protocols ease.

Because of the changes brought by the global health crisis, there has also been a shift in modern consumer behavior. The demand for a safe and seamless user experience when using online platforms has also arisen. With this, service providers are challenged to protect critical customer information and ensure that their users online are legitimate.

One of the emerging trends in the travel industry during the pandemic is the boom of sharing economy platforms for domestic travel. Many consumers have considered local destinations that they have not thought about before. Along with this is the option for travel pods that allows people to travel together while minimizing risks usually related to group travels.

These new trends in traveling have increased the reliance on apartment or home-sharing, peer-to-peer vehicle sharing, and RV sharing platforms that are now considered safer means of accommodation and travel. Sharing economy platforms should ensure trustworthiness between providers and customers by leveraging an efficient identity verification for onboarding and account login. They should also protect their networks and mitigate data breach attempts to prevent losses and other consequences that negatively affect their operations.

Modern identity proofing solutions harness mobile facial biometric technology in confirming a person’s claimed identity amid onboarding in online platforms. Camera-enabled mobile devices are also utilized in active liveness checks for validating identity in real-time. It shows how identity authentication requirements that are not solely dependent on passwords are more reliable when ensuring data security and safety.

To learn more about the need for identity certainty in travel in a post-COVID-19 world, read this infographic from authID.

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