When a potential patient finds your website, it is your opportunity to make a great first impression. If you have a poor web design, they may lose interest or worse, may find your establishment not trustworthy. When developing a website for your healthcare institution or practice, it is important to focus on content and web design to build credibility and create a great user experience and functionality. Here are some of the best practices for healthcare web design.
Keep the Design Simple and Clean
Too much clutter will overwhelm users and make it difficult to find the information they need. Keep the design of your website clean and simple, using clear pages, simple fonts, and drop-down menu options. Use high-quality images that are relevant to your brand and avoid using too many animations or video content. Remember that the values of the healthcare industry should reflect on your website: clean, professional, and helpful.
Make It Easy to Navigate
Your website should be easy to navigate so users can find the information they need without difficulty. All your pages should be well organized and structured, with a clear hierarchy. Use breadcrumbs to help users keep track of their location on your website.
Include Relevant and Unique Content
Your healthcare website should offer relevant and unique content that is targeted toward your audience. Write in a clear and concise manner, using short paragraphs and bullet points. Be sure to proofread your content for spelling and grammatical errors. When it comes to publishing blogs, remember to make them educational or informative, don’t publish anything that is not relevant to healthcare or just to be trendy as this may be confusing your guests.
Make Use of Graphics and Images
Use visuals to break up blocks of text and add interest to your website. High-quality images and graphics can help illustrate your points and make your website more visually appealing. Remember to use clean and crisp images that would portray your company as professional yet simple. Avoid using too many visuals, as this can make your healthcare website appear cluttered.
Optimize Your Webpages for Search Engines
In order to ensure that your healthcare website appears in search engine results, you need to optimize your web pages for SEO. Search engine optimization services use relevant keywords throughout your website content, including in the page titles and meta descriptions. Include links to other pages on your website to help improve your website’s ranking.
Ensure Web pages Load Quickly
Users are likely to leave your website if it takes too long to load. Optimize your images and videos for faster loading times, and make sure your website is responsive so it can be viewed on all devices.
Make Your Website Secure
Given the sensitive nature of healthcare information, it is important to make sure your website is secure. Include SSL certificates and encrypt all of your data. Use strong passwords for all of your accounts and make sure to regularly update your security measures.
Include a Call-to-Action
Your website should have a clear call to action, such as “schedule an appointment” or “request more information.” Make it easy for users to take action by including a contact form or clickable button.
Design for Different Devices
In today’s world, it is important to design your website for different devices. Users should be able to view your website on a desktop computer, laptop, tablet, and smartphone. Make sure your website is responsive so it can be easily viewed on all screens.
Test Your Website Before Launching
Before you launch your healthcare website, it is important to test it for any errors. Check all your links to make sure they are working properly. Test your forms and contact information to ensure that users can reach you. Make sure your website is compatible with all browsers and devices.
By following these best practices, you can create a healthcare website that is both informative and appealing to users. By offering relevant content, a simple design, and easy navigation, you can improve the user experience and make it more likely that users will return to your website in the future. If you need expert web design for your health care agency or practice, you can rely on our team here at Ozment Media. We have over a decade of experience helping healthcare clients create successful websites. Contact us today to get started.