Are you a marketer looking for novel ways to boost your business’s growth? Do you want to take your marketing strategy to another level and see a boom in the growth for your brand? If so, then you can practically achieve that by incorporating growth hacking techniques into your marketing plan.
But with so many growth hacking tools out there, it can be overwhelming to pick the best ones for your specific needs. This blog compiles a curated list of top 3 tools that every marketer should use.
Mixpanel
Mixpanel is an intelligent analytics platform that helps marketeers understand how users are interacting with their website or mobile app. In contrast with other analytics tools, which furnish the users with high-level information about traffic and engagement, Mixpanel is designed to give you a comprehensive insight of individual user behavior.
You can use Mixpanel to track specific actions that users take on your website, like signing up for a newsletter, buying anything, or clicking a button. You can then capitalize on this information to develop targeted marketing campaigns and enhance your website’s or app’s user experience.
One major benefit of Mixpanel is its user-friendly interface. The platform is extremely easy to use, even for non-technical users. You can generate custom reports and dashboards to track the metrics that are a high priority to you, and the platform offers a variety of tools to help you analyze your data.
Crazy Egg
It’s a heatmapping and user behavior tracking tool that lets marketeers understand how users are interacting with their website. It renders visual data to help you pinpoint the most popular areas of your website, where users are clicking, and how far down they’re scrolling, among other things.
One of the standout features of Crazy Egg is its heatmapping capabilities. Heatmaps reveal where users are spending the max time on your website, which areas are getting the highest clicks, and which areas are not getting attention. This information can be invaluable when it comes to optimizing your website and boosting user engagement.
Besides heatmapping, Crazy Egg offers additional user behavior tracking features, for instance scroll mapping, click tracking, and session recording. This lets you discern exactly how users are interacting with your site and spot areas where improvement is needed.
BuzzSumo
This content marketing tool enables businesses to identify popular content in their industry and analyze its performance on social media. It lets you search for keywords or topics and find out which articles, blog posts, and varied content are getting the most shares and engagement.
One of the exceptional features of BuzzSumo is it helps analyze social media engagement. It reveals which social media platforms are generating the highest engagement for particular forms of content and the types of content that are garnering the most shares and likes.
The Bottom Line
These 3 are the top growth hacking tools that can help you achieve the kind of growth you want for your business.
