United States Wine Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 4.6% (2025-2033)
The United States wine market is one of the largest and most dynamic in the world, driven by a rich diversity of producers, evolving consumer preferences, and a strong culture of innovation. According to the latest report by IMARC Group, The United States wine market size reached USD 76.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 119.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033.
United States Wine Industry Trends and Drivers:
Wine consumption in the United States is on the rise. This increase is due to changing consumer preferences and a growing love for premium and artisanal wines. Millennials and Gen Z are key players in this trend. They enjoy trying new varieties and flavors. This group also boosts demand for organic and sustainable wines. Their choices reflect a wider move toward health and environmental awareness. Furthermore, wine tourism and vineyard experiences are gaining popularity. Consumers want to connect with the origins of their favorite drinks.
Another key driver is the growth of e-commerce platforms. They make wine easier to access for more people. Online retailers provide a wide range of products with detailed descriptions and reviews. This improves the shopping experience. Wine subscription services are also gaining popularity. They offer curated selections delivered right to consumers’ homes. Additionally, more people are entertaining at home and cooking with wine, which increases demand. With changing consumer tastes and new marketing strategies, the wine market should keep growing.
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United States Wine Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Still Wine
- Sparkling Wine
- Fortified Wine and Vermouth
Breakup by Color:
- Red Wine
- Rose Wine
- White Wine
Breakup by Distribution Channel:
- Off-Trade
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
- On-Trade
Breakup by Region:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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