It might be a minimal addition to your business practices, however, the packaging of the product that you sell online or in physical retail stores has a significant impact on your performance. Want to know a way to increase your brand awareness? Well, read along!
Custom boxes wholesale are the solution many companies are benefitting from. This is because of one lone reason; it is an effective and cheap marketing strategy. In the saturated markets of today, customers have multiple substitutes, so why not stand out from the bunch?
The saying “the first impression is the last impression” hits the mark in the case of today’s fast-paced world. Looking at it from the business perspective, even a good quality product will struggle if the package is uninteresting. So, read along to find out what custom boxes wholesale are and how they can benefit you.
What is Custom Boxes Wholesale?
Packaging has been an integral part of business for centuries and obvious reasons. You won’t send your products out solo now, will you? As time passed and technological advancements were made, the packaging game changed drastically.
Custom boxes wholesale were created to give start-ups and even established brands an identity. Packaging boxes have features that are related to the industry and the product the company is dealing with.
Now a common doubt arises, especially in the minds of new entrepreneurs, that the process of custom packaging is expensive and will dent their budgets. This perception is because of the resources that are used to print and design packages; however, this is not entirely true.
The price of these boxes varies depending on the material you use and the complexity of the design that you decide to add. Suppliers also provide custom boxes wholesale in bulk making it lighter on your wallets.
Advantages of Custom Boxes Wholesale
Better Functionality
The word “custom” tells you everything about these boxes. They are created according to the requirements of the product a company is looking to store. Custom boxes wholesale can be made from any size, shape, and layout, mainly depending on the type of product being sold.
Moreover, to increase the appeal, there are many design and printing features available that allow companies to feature their images, logos, and taglines attractively. All this protects the product inside and also improves the brand image, making it functional and handy for your packaging needs.
Attractive
In the competitive business practice of today, you cannot afford to lag behind the trends and procedures other companies use to stay ahead. In terms of custom boxes wholesale, its attractive features are the main element that companies use it for.
With numerous printing options and graphic design tools available, companies can portray their brand in whatever way they like. Making them a strategic tool, that boosts visibility, and leaves a positive impression on customers.
Promotion
While creating your custom boxes wholesale, there are dozens of options that you can choose to promote your brand effectively. These boxes give you an ideal platform, where you can add promotional offers like a discount or a sale which can attract new customers.
To go even further, companies can engage with customers through these boxes as well, by adding QR codes, puzzles, or links to social media accounts. All this enhances the experience, increasing the chances of the customer buying from you again.
Planet-Friendly Approach
With the amount of pollution and global warming issues surrounding the planet, the packaging practice has also changed. It’s not only about the looks and the attractive shapes of your boxes, another major element of a positive brand image is following an eco-friendly approach.
With recyclable materials like kraft and sustainable cardboard, you can create sturdy and attractive custom wholesale boxes, along with reducing your carbon footprint. Thus, increasing the reputation of your company.
Basic Considerations to Create Custom Wholesale Boxes
Know Your Target Audience
The initial step not only in the case of custom wholesale boxes but business as a whole, is to know who you are selling your products to. It is preferred that you carry out proper market research to find out the demographics and the psychographics of the people you are selling to. This way you will know what they like, allowing you to create a packaging strategy that will catch the eye.
Choose Proper Material
You have a good product and great designs that you are sure will differentiate your brand and lead to increased sales. However, what will happen if the product arrives at the doorstep of your customer damaged?
The protection of the product is the main goal of a packaging strategy, which is why you need to create custom boxes wholesale with the right materials. Kraft and corrugated cardboard are widely used materials that are durable and sturdy, providing a haven for your product.
Another crucial factor is the dimension of your boxes style. If the product doesn’t fit properly, it might be damaged by bumping into the walls during the long and wavy shipping distance. Thus, make sure your product fits in like a glove. Furthermore, it is also important to use eco-friendly materials not only to increase the brand image but also to improve the world we are currently living in.
Consult With Designers
You might think that the custom box wholesale designs that you have jotted down are perfect and will attract customers. However, consulting with designers is always effective, as their techniques and color choices are based on considerable market research on the factors that different types of people look at when looking at a package. To make your boxes with this research you will get ahead of the competitors.
Conclusion
Hopefully, this article has cleared out your doubts about the advantages of custom boxes wholesale. They are an affordable way to increase the brand visibility of the company. However, they are only effective if they are made with careful research and consideration. So why wait? Get designing, and change your packaging game completely.
