The buzz on duplicate content penalties is almost deafening. Some people think it’s a myth while others strongly believe that search engines are out to hunt down these so-called posers and give them the worst punishment possible. Regardless of their accurate definition, duplicate content penalties do occur. The bottom line is that search engines aren’t big fans of duplicate content at all, so why even have it on your website?

The last thing any search engine would want is to give its users an unsatisfying search experience. They are doing everything in their power to provide optimum search results. By constantly improving their algorithms and filtering duplicate content, they are presenting their users with the most relevant and unique listings for search results.

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This is the main reason you use search engines in the first place. For them to work to your advantage as a website owner or blogger, you will need high-quality content that is both unique and informative. This way, search engine results related to your niche pull up your page as a primary valid listing.

How do search engines deal with duplicate content exactly, you ask? Google, for instance, uses a supplemental index found within its database that acts as a filtering mechanism. Basically, it weeds out websites and blogs that have duplicate content. They use spiders called Googlebots to collect and analyze similar content found in different web pages. They select a few of these web pages and present them in related searches.

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Meanwhile, those that are disregarded are placed in Google’s supplemental index. This doesn’t mean your site is thrown into the void, never to be found again; it is merely positioned at the end of search listings, which makes it almost impossible for search engine users to stumble upon your site.

Duplicate content doesn’t do you or your site any good at all. You want significant traffic to pour into your site. The best solution to boost traffic for your site with SEO is to create original content. Writing unique content to your readers is like coming up with a remedy for a particular disease.

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People are always looking for something that would satisfy their curiosity, but if you give them information that they’ve already been hearing a thousand times over, then you are not really offering anything new to the table. A good website or blog thrives on well-written and originative content — that is a fact. By providing original content, you are giving search engine users a pretty good reason to visit your site.

It isn’t easy to come up with purely original content all the time. You do your best to write original content, but sometimes it still isn’t enough. The good news is that there are tools available for you to maximize your original text output. The best of the lot, I would say, is a duplicate content checker. This tried-and-tested tool analyzes and checks your articles for duplicate texts. A duplicate content checker basically goes over your own material, checks it against other available web content, and hits you with a red flag if matching texts are detected.

All in all, without original content, your site could just be as good as invisible. Be seen and be a valuable source of online content. Write unique copies and use a duplicate content checker every chance you get. By doing so, you’re sure to get some Google-love and, ultimately, a decent amount of traffic into your site.