According to the new research report, titled “Video Editing Software Market Forecast to 2027 – COVID-19 Impact and Global Analysis,” published by The Insight Partners, the market is expected to reach US$ 3.04 billion by 2027, registering a CAGR of 5.9% during 2020–2027.
Many companies are conducting businesses online with the help of paid ads and social media posts. Videos play an integral role in businesses, particularly in the marketing world; thus, the use of video editing software becomes essential. Several users take advantage of video editing software for commercial projects such as post designing and video editing. The rising demand for graphic content for marketing campaigns leads to the increasing use of video editing software.
Commercial users include professionals who use high-end video editing software, which offers both pre-and post-production features, such as image stabilization accompanied by visual effects, templates, green screen, and color metering. Users seeking video editing software for broadcasting also include in the commercial segment. Players offering high-end video editing software for commercial uses usually provide sophisticated features with free demos and training, and sometimes they also make hardware recommendations, as the performance of the software is highly dependent on the hardware platforms. The growth of the commercial video editing software segment is attributed to the rising media & entertainment industry. A few of the video editing software used by professionals include Adobe Premiere Pro, Adobe Premiere Elements, Corel VideoStudio, Final Cut Pro X, Wondershare FilmoraPro, and Avid Media Composer.
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The global video editing software market constitutes several small and large market players. The report includes profiles of a few dominant companies, such as Adobe, Inc.; Animoto Inc.; Apple Inc.; Autodesk, Inc.; Avid Technology, Inc.; Biteable Pty Ltd; Clideo (Softo Ltd.); Clipchamp Pty Ltd.; Corel Corporation; Cyberlink Corporation; Enlight Videoleap; Flexclip (Pearlmountain Limited); Fxhome Limited.; Inshot Inc.; Kapwing Inc.; Kinemaster Corporation; NCH Software; Pixiko; Placeit (Envato Pty Ltd); Renderforest LLC; Splice; Vimeo, Inc.; Viva Video; and Wondershare, after identifying and analyzing several other market players at regional and country levels.
The significant adoption of professional video editing software solutions by media and broadcast industry accelerates the growth of the video editing software market. Based on application, the commercial subsegment of the market accounted for more than three-fourth share of the global market in 2019 and the same subsegment is projected to witness a lucrative CAGR of 6.0% from 2020 to 2027.
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