Are you aware of the fact that 70% of marketers view SEO as more effective than PPC? Well, if the cards are played right, then you will definitely see great results. But the key factor here is choosing the right cards, and this is where many falter. So, in this blog, we will take a look at the correct steps that will make you successful.
To use SEO in online business, you should take advantage of the following aspects:
Conduct Keyword Research
This one is well-known even among novices. The goal of keyword research for ecommerce sites is to ensure that your website contains the terms that customers look for when they’re ready to buy what you have to offer.
Intent is a huge aspect of keywords. You must ensure that your keywords correspond to what the shopper genuinely wants, even if this isn’t immediately apparent from the phrases they input.
Then, once you’ve mastered the terms, you can use them throughout your site, such as in product names and descriptions, as well as in the metadata of your pages. For keyword research, you can use tools like Google Trends, Google Search Suggestions, Ubersuggest, Ahrefs Keyword Generator, etc.
- Optimize On Page SEO for Ecommerce Product Page
This is another SEO principle for ecommerce product pages that have been agreed upon. You should pay attention to the on-page SEO factors.
The top blue line that appears in each Google search result is called a page title. This line should have a simple name for your potential customers, with a keyword or two included when possible. The length of your title should be around 70 characters.
In a Google search result, the text beneath the page title is called a meta description. Consider this a sneak peek at what they’ll see if they click on a product page. Add your keywords in a natural approach once more. Keep it under 320 characters.
It’s true that the names you give your photographs before uploading them to your site make a difference. The data is “crawled” by search engines, which means they look over it on a regular basis and use it for ranking, archiving, and delivering results on picture search pages. When feasible, use keywords in your image names, and include descriptive characteristics like styles and colors.
- Organize the Website in a Rational Way
The site architecture is another significant part of ecommerce SEO optimization, and it refers to how you organize all of the pages. This is a crucial strategy for enhancing ecommerce SEO while also improving your potential clients’ user experience. Everything is structured in a clear, logical manner in ideal website architecture.
Take, for example, a shoe store. They might divide the footwear into three groups: sneakers, formal shoes, and sandals. They are further divided into subgroups. Then there’s the merchandise.
- Design a Mobile-friendly Website
Any SEO plan for an ecommerce website should include this. This is because people enjoy buying on their phones. As per the statistics, 79% of smartphone users have made a purchase using their mobile devices.
To ensure that your site is truly responsive, thoroughly scroll through each of your web pages on your own phone (and a tablet, if you have access to one). This means it adapts to the user’s device automatically, ensuring a smooth and seamless experience regardless of the device they use to purchase in your store.
In this regard, you can run your URL through Google’s mobile-friendly test tools. Sign up for Google Search Console to improve your game. You’ll be able to obtain detailed insights into your store’s SEO performance and learn how to keep climbing to the first page.
- Initiate a Link-Building Strategy in SEO
Backlinks are a powerhouse for companies wanting to increase their search engine rank when it comes to off-page SEO for ecommerce websites. When a website adds a link to another website on one of its pages, this is known as a backlink. In general, the more times your site is connected by other sites, the better your SEO rankings will be.
However, there is one major caveat: you must ensure that you are obtaining quality links from other reliable, high-ranking websites. Google is a smart cookie, and it will catch you if you’re running a dubious backlink scheme. You can utilize the following link-building strategy:
- Share guest blogs on other websites in comparable genres so that your readers can interact.
- Begin an influencer marketing effort to garner blogger shoutouts and reviews.
- In exchange for a link to their site, email related websites and ask them to link to a specific page on your site.
- Register your website with a number of different directories and listing sites.
If you write an essay on the same, include these points. And if you wonder, “Who can write my assignment?” you can take the help of professional experts.
- Redirect the Broken Links or Pages
Remember to provide redirects for broken pages when doing technical SEO for ecommerce. These could be pages with content issues, a bad URL structure, or things that aren’t available. Broken pages may display a “404” in the page title or elsewhere on the page, or a “page not found” placeholder message.
Although most business owners will be instructed to remove such pages, doing so may cause crawl-related issues that take hours to resolve. You can create URL redirects in Shopify by heading to your admin, selecting Online Store, then Navigation. Then you have to click on URL Redirects, and Add URL redirect, entering the old URL in Redirect from. Finally, you have to type the new URL in Redirect to.
- Run an SEO Audit to Check Where You are Now
If your site is already up and running, you can conduct a rapid ecommerce SEO audit using a variety of free and paid internet tools. You can learn a lot about how your website is performing even with the free versions. You’ll also have a solid notion of the most critical issues to address.
For instance, Ubersuggest’s SEO Analyzer shows the scores for different SEO elements. You get to see a rating scale, by which you know how good the score is. And if you scroll down, you will see recommendations, critical errors, and warnings.
Raven, Woorank, SEO Site Checkup, and SEOptimer are some other useful ecommerce SEO audit tools. Also, make sure you’re using an ecommerce SEO checklist like Shopify’s or Justin Collier’s to ensure you’re covering all of your bases.
These are some of the SEO tactics that you can apply to improve your website’s reach and ranking. You will see that your online business will improve within a short span of time.
