Your B2B buyers expect the same experience they get in DTC when they are personal purchasers. Hence, you must DTC-ify their shopping experience and include some features that can help in personalizing their customer journey. Additionally, hire a reliable eCommerce development company to build a DTC-style B2B storefront for your eCommerce store.
Key DTC Features Explained
1. Customization
eCommerce, not only for B2C but also for B2B space, is on the rise. Hence, giving the same DTC experience to B2B buyers can help improve your ROI. This means implementing end-to-end customization and providing a personalized shopping experience at every touchpoint.
Here are some features you can cover up under this umbrella:
Customized Product Catalog
Customizing the products and pricing your customers see online will make or break the deal. The buyers will spend less time on your site and will be working with many suppliers. Hence, displaying customer-specific product information, pricing, quantity rules, and payment terms will improve their buying experience and help them engage better with your brand.
Multi-currency and Multi-language Options
The modern B2B eCommerce domain is not limited to your regional location. It is globalized, and hence, to meet global B2B needs, you need to provide them with a DTC-style, cross-border B2B experience. To do so, you will require a multi-currency and multi-language support within your website. Hire a professional company offering eCommerce development services. They will utilize a robust B2B eCommerce platform to build these capabilities and help with language and currency localization and dynamic content updation for all your domestic as well as international customers.
2. Self Serve and Automation
In a time when your B2B buyers expect a personalized customer experience, offering them a self-serve buying option would be like a cherry on the cake. It will help them solve major sales issues without having to contact the sales team to make the purchase order. Remember that the easier it is to buy from you, the more likely they are to stay loyal to your brand.
With self-serve functionality, they can take control of buying items whenever they want and manage their own account with access to their specific pricing, products, payment terms, and more.
Additionally, you can automate the entire process by adding the following features:
Payment Reminder
Unlike the DTC model, payments in B2B eCommerce take place at a later stage, and it can be complex to remember each due payment when you have multiple orders in line. When you offer them a DTC experience, you can ease this issue and set up a payment reminder feature that sends recurring reminders to B2B buyers for due and overdue payments.
Easy Reordering
You obviously want your customers to continue purchasing from your brand. With automation, you can allow them to duplicate past orders, make edits, and complete checkout in just a few clicks. This will streamline the order placement process and encourage repeat purchases.
Editable Account Information
Speed up the internal buying process and make it easy for customers to manage and edit their account information. You can also incorporate permission levels for multiple customers, so only those with admin permissions can change key information.
Also read Key Factors for Choosing an Enterprise Ecommerce Platform
3. Custom Checkout and Payment Flexibility
Building a custom checkout process is not just the demand of B2C parties; it is now also demanded by B2B buyers. They want a faster checkout process and multiple payment options that best suit their region-wise requirements.
Do you know that most cross-border B2B transactions often fail and lead to company losses due to limited payment options?
For example, a B2B buyer in the USA would prefer PayPal and Apple Pay to make payments. However, the one in the UK would want Adyen to complete B2B eCommerce transactions. By implementing a DTC experience, you can implement a custom checkout experience that provides customers with a single-page checkout and multiple payment options to choose from.
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Conclusion
The B2B space is becoming consumerized as B2B buyers are longing for the same experience they get when they facilitate personal purchases. Hence, leveraging the DTC experience to personalize the B2B buyers’ journey has become imperative. There are various features that the eCommerce development company can add to your eCommerce store to personalize the experience.
