Instagram is such a huge influence in the market that one cannot afford to ignore it while making a social media marketing campaign. It is the most effective platform with a huge user base, providing brands a medium to gather more audiences.
You might have noticed that brands are now actively opting to embed Instagram feed on the website as they look to extract maximum benefits from the platform. If you still haven’t joined this bandwagon, you are missing out on a lot.
In this blog, we have mentioned some of the major benefits of this strategy that might convince you to opt for it and even provide you with insight on how it can be a game-changer for your business.
Benefits of Embedding Instagram Feed on Website
The benefits mentioned below are some of the handpicked. We have screened these benefits as per existing market scenarios. So without any further ado, let’s dive into the topic.
#1 Makes the website more engaging
People usually prefer visiting an engaging website because it improves their browsing experience. And as we all know that Instagram is the hub of engaging and exciting content that has the potential to hold viewers for long. And as you embed them on the website, it can hold your visitors on the website for a long duration, instilling an interest in their minds.
#2 Enhances the visual appeal of the website
We all agree that it is essential to have an impactful and impressive online presence in this age, as it helps hugely. Instagram is a junction that contains beautiful and appealing content. By adding them to your website, you can improve the look and sense of your website.
#3 Reduces bounce rate
When you have engaging content on the website and have ample content that can keep your visitors engaged, they surely would like to stay long on the website. And this reduces the bounce rate of your website. A reduced bounce rate is favorable for the business and the website. A reduced bounce rate helps a website get a better search engine ranking and improves brand reputation.
#4 Introduces your Instagram profile to your website visitors
We all know how essential it is to have a robust and notable Instagram presence on social media. Hence more people must get to know about your Instagram profile. And what else can be a better place to promote your Instagram profile than your website, right? You can opt to showcase content from your profile and sneak into your Instagram account.
#5 Boost user-generated content related to your brand
Consumers feel respected when a brand showcases its content on the website. So, when you showcase user-generated content related to your brand on the website, it encourages other consumers to display the content and enjoy the limelight on your website.
Summing It Up…
There you have it. These were some of the major benefits of having an Instagram feed on a website. Keep in mind that these are some of the selected ones from the lot. There are ample more benefits that you can discover by opting to embed your Instagram feed on the website. There are ample tools available that help you in this cause, so what are you waiting for? Try these tools now and enjoy the benefits of the Instagram feed on a website.
