In this age of the digital revolution, it is easy to imagine that a well-printed calendar has been consigned to history. When you have access to a digital calendar, it sends you reminders with just a touch of a screen, so why should anyone still hang calendars on the walls?
To be honest, a printed wall calendar is widely used in offices and homes across the country. It is an affordable marketing tool.
Take a look at the reasons why you should use wall calendar printing for your business.
Increases Brand Awareness
A printed calendar offers the perfect canvas on which to promote the image and qualities of the brand. If you incorporate dynamic and high-quality photos of your products or services, you can present your brand identity creatively in a way that reinforces the unique value you offer to the clients.
The colorful and large photos for custom wall calendar printing offer a subtle way to promote the brand benefits without having to include too many words. Just add a tagline or phrase to each photo- a high-impact and direct way to communicate your core marketing message.
Ongoing, Affordable Exposure
A calendar that features the company logo, name, and contact details is useful as the brand will remain in sight of the customer for as long as the calendar hangs. Thus, the customers are unlikely to forget about the brand.
In case the images you have selected for the calendar are captivating and interesting, there is little reason to think that anyone is going to remove them once they have been displayed.
It means that the name and message of the brand will be seen again and again throughout the year. There are very few marketing strategies that offer such a lasting impact for little investment. The prospective exposure offered by the calendar is not just limited to the recipient as anyone passing by will notice the calendar and the brand emblazoned on it.
Free Gifts Boost Business Goodwill
Giving your potential or existing customers a free gift, such as a high-quality calendar builds goodwill. It helps in developing a positive connection with new and loyal customers. by creating goodwill with your customers or clients, they feel good about working with you and it will help in increasing their loyalty to your business?
Who doesn’t like to work with a company they like and know and your calendar on the wall is a constant reminder of their relationship with your business.
In simple words, gifting to prospective or current clients can create a favourable impression. So, they are most likely to do business with you.
You can customize your promotional calendar with almost any message, image, size, color, or layout you choose. If you want, you can take the help of a professional who will ensure that the result is fantastic and vibrant.
At the best calendar printing service, you can choose from different paper options. Some printing services also offer vegan or plant-based inks without animal derivatives. Select the binding style you prefer, such as spiral binding, fold line, or wire-o binding. Such varied options ensure that you can create calendars that are appealing to your specific needs and taste.
Custom calendars bulk from a printing service is affordable to produce, particularly when you compare it to the budget required for other kinds of advertising and communication, such as billboards, adverts, TV commercials, and radio commercials. Printed calendars also ensure that you reach out to specific businesses or people since you have complete control over who is receiving one.
It helps in reducing wastage since you will not pay for someone the ideal audience to see the message. What’s best is you can customize the marketing message to the interest and requirements of your target audience. Printed calendars can improve the brand exposure of your business at a limited price. So, they are the most effective promotional item available at an affordable price.