With every user owning a smartphone nowadays, it has become extremely important for businesses to be available to their customers at the tip of their fingers. Intuitive and easy-to-use mobile apps are important for any business. These applications increase your market reach and work like magic for all users.
Developers spend tedious hours and thousands of dollars to ensure their apps get noticed. With any luck, their app becomes a hit and hits the iOS App Store and Google Play Store. With millions of apps available in both app stores, there is stiff competition for any app.
Luckily, there is a process called App Store Optimization (ASO) that allows developers to optimize their app listings and rank them for relevant keywords to find the right audience. App Store optimization requires a deeper understanding of the app ecosystem and consideration of trends, user behaviour, and other nuances that aren’t differentiated. Without understanding all the different aspects of ASO, developers can risk burying their app in front of their audience with ineffective strategies.
Why is app store optimization important?
With millions of apps pushed to the app store every year, app store optimization can be a clue to make your app stand out from the rest. More and more iOS and Android app developers have realized that app marketing strategies are no longer a hidden gem, but a necessary step in marketing their apps. ASO offers companies many benefits, including:
- Higher App store ranking.
- Increased brand awareness and visibility.
- Increased app page visits and downloads.
- Potential for more positive reviews and ratings.
- Improved user interaction and retention.
- Low user acquisition costs.
The App Store Optimization Checklist
App Store Optimization (ASO) ensures that your app meets app store ranking criteria and appears high on search results pages. We’ve compiled a list of 5 ASO tips every marketer should know to improve their app marketing strategy.
1. Perform a keyword research
People find your e-store or your business by typing relevant keywords that resonate with your brand. Identify the keywords that make your application appear in search results. Choosing the right keywords is the first step in optimizing your app for the right users. When choosing keywords, make sure they are fit for purpose and relevant to your users.
2. Optimize the title of your app
Your app title is the first thing users see on both iOS and Google Play. It should be memorable, unique, and related to your app and its core functionality. If there is a space after the app title, we recommend including a title tag and keywords that describe the app and its functionality. It’s also important to include relevant keywords that describe your app’s core functionality. On iOS, titles play a big role in the overall phrase formation. Choosing the right keywords for your title can contribute additional phrases for your app to rank for.
3. Use target keywords in your description
For both platforms, your app description, which is limited to 4,000 characters, should use relevant keywords to highlight your app’s core functionality. By including keywords in the description, developers can build relevance with these large numbers of keywords and increase awareness of their apps.
4. Make use of screenshots and preview videos
App creative is an important part of the acquisition funnel. Screenshots and preview videos should highlight your app’s features and interface to give you a clear idea of what your app will look like after download.
Pay attention to user trends and behaviour and how your competitors are positioning their apps. Developers can design screenshots in the following ways:
- Brand colours optimized for success
- Browsing in-app/character art
- Use legible fonts
- Include a call to action to increase conversion rates
5. Promote your app via ratings and reviews
If you’re selecting aggressive keywords, then the wide variety of downloads and scores is truly going to affect your ranking. As an extra wide variety of your competition is preventing you from revealing the selected keyword, the quest set of rules chooses up only with extra scores and downloads on the primary page. Although this component isn’t completely on your hands, you may search for approaches to sell your app on different structures to boost its reach. If your app has rock-strong features, then it’ll surely collect your customers’ cellular reminiscence space.
Final thoughts
If you want to attract quality users to use your app, developers should first focus on your app’s target audience and how your app can be positioned in the app stores. By keeping abreast of specific user trends and behaviours, developers can determine which changes will ultimately attract more users.
If you are looking for an agency that could provide you with the best app marketing strategies, then you should consider #ARM Worldwide. Our team understands the significance of making your business app ready. Our team of SEO experts utilize all the essential marketing factors to bolster your application, increase the visibility of your brand, multiply your download numbers, and bring you one step closer to the top position of your category.
