More than 80% of customers confirm that the reviews from customers on Google and reviews posted on other social media platforms are what they use to decide which store to shop at (online or offline).
Does the review have an impact on other customers? At what point in the consumer’s life cycle does this review come into play? And does responding to reviews help SEO? We will explain the importance of customer reviews on Google to local SEO positioning.
What does the influence of customer reviews on Google have on local SEO?
Did you know that when you search for companies or companies within a particular sector, the Google My Business tabs linked to and positioned on Google Maps come up first?
It’s not easy. Google is focusing on the resolution for simple information in the SERP and search results.
Benefits of reviews
Reviews generate more visits (and, if you keep them, honey, and flakes for your SEO). However, positive reviews are not the only benefit of having a strategy in place to generate them. You can offer a great service or product, but that’s not all.
Recurring new content
Customer reviews are valuable and up-to-date content that you can use beyond the content marketing actions. Because it is trustworthy and has credibility today. It is also content that doesn’t require you to spend resources to create.
Additional assistance for long-tail keywords positioning
Why is long-tail keyword so popular with SEOs? Let’s assume it’s our secret formula to increase conversions for certain less competitive keywords that are closer to the target.
Take the time to read the comments and the opinions of clients. These clients will give you an idea of where to place the rifle.
Finally, encourage customers to share their reviews. This will generate conversation about your brand. Social SEO is the one that allows SEO to be done via social media platforms.
Google verified reviews
To make sure that your SEO strategy is effective, take a look at verified Google reviews. Also, can businesses remove google reviews?
This giant free service directly affects e-commerce. Google’s tool is the best option for online stores that want comments, ratings, and opinions.
How can you get Google reviews? You have the option to complete and submit a satisfaction survey during checkout. Google incorporates it in its algorithm, so it is great for local SEO and your digital advertising campaigns.
Don’t pay for fake reviews
Many business owners fall for the temptation to search for customer feedback on Google or paid social media networks. This is a huge mistake.
While it may work for you temporarily, Google will eventually figure out what is going on and the worst outcome will be sinking into the SERPs. You can also load all of your trusted brand images.
